Direct marketing or direct marketing is a type of advertising. Campaign to trigger an action on a selected group of consumers (for example, an order, a visit to the store or the website of the mark. Or a request for information) in response to a communication from the marketer. This Benin Phone Number List communication can have many different formats, such as postal mail, telemarketing, point of sale … One of the most interesting is direct email marketing.

An Essential Aspect of Direct Marketing Is that The Consumer’s

must be measurable: for example, if you offer a discount for an online store, you must include some type of cookie or pixel that allows you to know if the user has used the code. You may be interested in reading then: 3 great examples of direct marketing . Watch this video to learn more about Direct Marketing! Benefits of digital direct marketing1) Allows you to reach specific users with specific offers with direct marketing, you will be sending your emails or publishing your ads in such a way that only the users most likely to buy will see them.

For example, if you have a Thai food restaurant, you could only target users who live within a radius of X kilometers and who have already registered a visit to a restaurant similar to yours. Instead, direct marketing techniques seek much closer communication with customers. If you want to exploit this feature, try adding a personal touch to your direct marketing campaigns.

For Example, if You Are Using Traditional Mail to Communicate With

you can write the addresses by hand. In this way, you will make it clear that there are people behind your brand.3) Facilitate a quick response with traditional long-range campaigns. Sometimes you have to wait very long periods to see results and the attribution relationship is not always entirely clear. But direct marketing is different. Rather than launching broad communications to introduce users to your conversion funnel, here you are targeting them directly for a direct result.  The new

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