The e-commerce or e – commerce is the practice of buying and selling products over the Internet . It is also called “ecommerce” to each online store that is dedicated to this business.The e-commerce sector has been one of Nicaragua Email List the most disruptive in recent years, because it has revolutionized traditional commerce by offering an unprecedented level of convenience and personalization.

For this reason, e-commerce has become the basis of the business model for many brands.Types of ecommerceWe can classify e-businesses based on the audience they are targeting or their business model.Depending on the target audienceB2C (Business to Consumer) : ecommerce aimed directly at the end consumer. It is the most common type and within it we can find many examples, from online hardware stores to ecological fashion .B2B (Business to Business) : e-commerce whose target audience is other companies, for example, office supply .C2C (Consumer to Consumer) : this typology has flourished in recent years with the boom in online buying and selling.

These are consumers who sell directly to other consumers, generally second-hand products. The most popular example in our country is .In addition to these three types, which are the most common, we can also find alternatives such as C2B (Consumer To Business), G2C (Government to Consumer), B4B (Business for Business) or B2E (Business to Employer).Depending on the business online store : the simplest model, simply consists of a digital version of the brand’s physical stores, which sells its own products. It can be an exclusively online business, or have both e-commerce and physical stores.Marketplace : A marketplace is a kind of “macro-store” that includes various sellers.

The best-known example is Amazon , where anyone can sell for a .: for the customer, a is no different from a standard online store. But instead of managing their own inventory, in this case the seller is limited to showing and promoting the products and a third party is in charge of making the shipments.Affiliate : in digital marketing, the affiliation model consists of using third parties to promote products or services in exchange for a commission. The affiliate places links to refer the customer to the other store, where the sale is closed. For example, affiliation with Amazon is quite common.Subscription : instead of selling products or services individually, in this case what is sought is that consumers contract a monthly membership and receive products at home periodically.

For example, this is the case of the famous “surprise boxes”, which today are implanted in many sectors.Pros and cons of as a business has been a revolution in the way of selling, and can be adapted to all kinds of sectors. But before launching your branded eCommerce, take a look at these pros and cons and think about how it would fit into your business.Pros of e-scope for your business : with an online store, you will be automatically accessible from all over the world (although you will always have to take into account which countries you can ship to and which ones you cannot). In contrast, physical stores always have a limited scope by definition.Lower costs : setting up an online store has a very low initial cost, especially compared to renting or buying a premises. This makes entry barriers much lower and better margins can be achieved than with a traditional store.Available 24/7 : The vast majority of physical stores are limited by opening and closing hours, and the longer they are open, the higher the personnel costs.

In contrast, e-commerce never draw the blind.Growth potential : there are no limits to the people who can “enter” your ecommerce at the same time (as long as you have hired a good server, of course), which allows your business to grow.Cons of e-commerceDifficulties in accessing certain sectors : although online shopping is increasingly popular, there are still sectors of the population that are not very familiar with them and do not feel comfortable shopping online, for example, the elderly.It is impossible to see, touch or taste the products : in products in which sensory qualities are very important or that require testing, such as clothing, e-commerce introduces a barrier that is difficult to overcome. We can partially solve this by providing detailed descriptions, photos and videos of the products and having a good return policy.Trust issues . Some users still do not trust electronic payment systems. Trust seals and SSL encryption can help alleviate this problem.Greater competition . As the barriers to access to electronic commerce are very low, there are many more brands that can open their own online store. Therefore, we will have to make a certain investment of time and resources to stand out and be visible.

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