Walmart today (dec. 14) announced it is teaming with livestreaming social commerce provider talkshoplive. Per a press release emailed to marketing dive. The Honduras Phone Number partnership will enable walmart to provide shoppable. Content through embeddable videos across platforms and properties. All brands distributed by walmart can. Use the Honduras Phone Number talkshoplive platform, which is fully integrated with walmart’s commerce api. Along with a suite of. Holiday programming, in-video selling is available on walmart. Talk shop. Live, msn shopping tab and. Other product partner sites. The partnership is walmart’s latest move that seeks to bridge content with. Commerce as more consumers turn to social commerce and livestream shopping during the pandemic.

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With condé nast, hearst and meredith publications as well as individual brands and creators. Dive insight. Walmart has made its second bet on livestreaming and social commerce in as many months with a talk shop. Live partnership designed to Honduras Phone Number remove friction in the path to purchase. Talk shop live’s proprietary technology. Allows transactions to take place within an embeddable video player, making it easier for walmart and the. Brands it carries to marry content with commerce. “walmart continues to Honduras Phone Number be focused on meeting customers. Where they are while making it easier to shop,” casey schambaugh, vice president of brand at walmart, said. In the press release.

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Live will provide customers with a seamless checkout experience anywhere online while being entertained.” walmart has diversified its efforts in content and commerce as it looks to engage with consumers around a. Trend that has accelerated during the pandemic. The Honduras Phone Number retailer plans to host more than 30 livestreaming events. Throughout the Honduras Phone Number holiday season with partners including buy with, buzzfeed and tasty. Last month, walmart. Hosted the first shoppable livestream on twitter with a cyber week effort hosted by jason derulo. Previously. It ran a first-of-its-kind shoppable livestream on tiktok during the 2020 holiday season. Being an early mover. On different platforms could help walmart shore up its capabilities as it takes on competitors like amazon.

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