Below you’ll find the 8 best tips for writing a killer eCommerce email every time, so make sure to keep reading. Let’s take a closer look together.

Focus on a Single Goal
Your target audience isn’t expecting to receive any emails from you, because they didn’t Morocco Email List ask for any of them. That means they won’t be so willing to read your emails top to bottom.

To make your emails as impactful as possible, you should always focus on a single goal you want to achieve. This will simplify your emails and make them easier to read.

agorapulse-banner-2021
There can be dozens of goals you could aim for:

Welcome new subscribers/shoppers
Offer a discount
Invite to check out your latest products
Share newest blog posts
Invite them to a virtual event
Whatever it is you want to achieve with your email, make sure it’s one goal per email copy.

Segment Your Audience & Personalize
Depending on the size of your eCommerce, you might have more than one target audience. Segmenting your target audience is important for writing personalized emails, so make sure to do so.

You’ll divide them into groups such as:

channable-inpage-2021
New shoppers vs. loyal shopper
Shoppers in Europe vs. in Australia
Contacts who opened your last email vs. those that didn’t
Based on the demographics, characteristics, or behavior group they belong to, you’ll be able to personalize your emails and create separate copies for each group.

This will ensure each group gets the information and treatment they deserve.

Ecommerce Marketing Checklist for Successful Data-Driven Businesses
Here’s a checklist to identify the most important features that your eCommerce marketing intelligence solution should include to ease your daily struggles with data, help increase sales and lower your customer acquisition.

Find Out More
e-commerce email tips
Write a Killer Subject Line
Let’s face it- if your subject line isn’t good enough, nobody’s going to even open your email and see what you have to say.

A great subject line is what makes the difference between the emails going to the Trash and those your audience actually reads.

A great subject line respects these basic rules:

Gives an honest hint of what the email is about
Addresses the recipient by name, or a group they belong to
Creates a sense of mystery that will inspire them to read the rest of the email
Creates a sense of urgency and relies on FOMO
Here are some great examples:

Hey, Maria! Your summer discount is here…
Hey, beach lovers! Do you need a new swimsuit?
It’s important that your target audience feels like your emails are designed especially for them, to be more willing to open and read them. You can get help from the e-commerce marketing tools to achieve great success for your e-commerce brand.

Respect Brand Personality
As e-commerce, you’ll be publishing content on several different fronts included in your marketing strategy. Your blog, website, social media, and emails should all be aligned with each other.

That means that in your emails you have to respect:

Brand tone and voice
Type of vocabulary
Writing style
When a person following you on Instagram reads your email, they need to feel like it’s the same person.

Yes, they see you as a person they’re getting to know better every day, so make sure you build your brand personality even in your email marketing efforts.

Write Concisely
As we’ve already mentioned, nobody has the time to read extensive emails with a lot of written content.

On the contrary, people will be willing to check it out and perhaps read the most important information you’re trying to share.

This is why you have to write concisely:

Forget long introductions
Go straight to the point
Make every word count
Make every sentence valuable and informative
Remove redundancy
Make sure you’re providing instant value for your readers, and each segment of your email copy matters to them as much as it matters to you.

Organize The Structure
To make your email copies even more attractive and easier to read, you should organize their inner structure according to these simple yet effective rules:

Leave a Reply

Your email address will not be published.