For instance, if you are selling an office productivity tool, and are creating a blog post about “Getting More Work Done in Office”, you should be able to mention your software product within the post. Order to increase sales with a blog post, you don’t have to cover every single benefit of your product/service or create exclusive blog posts only about your product/service. A simple mention of what you’re selling can work wonders, as long as it doesn’t go out of context. Weave your product mentions into your blog posts skillfully. By helping your readers discover your product/service this way, you’re also saving their time that they may have spent searching for something similar.

Join over 50,000 marketers who get exclusive marketing tips that we only share with our subscribers. Enter Your Email Address SIGN-UP During your small business blogging journey, do not make the mistake of tooting your own horn. The last thing you want is your blog to come across as a mere sales tool with no value to offer. The idea is to recommend your product or service as the ideal solution in a subtle way, without pushing it. Mentioning a product in your blog post is not about selling, it’s about helping. It’s about adding a reference to your product because it adds value to the blog post. small business blogging example Get Exclusive Marketing Tips!

The We Were Talking Blog

This is why one of the biggest advantages of small business blogging. That it can help you generate targeted search engine traffic that can be converted into sales. But in order to increase your chances of improving your position in Google’s search Australia School Email Lists engine result pages, you need to focus on long-tail keywords that are more descriptive and high-intent. By naturally integrating long tail keywords you can consistently drive relevant, organic traffic to your site day in day out. Even though these 3 or 4-word keyword. Phrases don’t have much traffic on their own, they can help you generate big traffic collectively. Awareness for your products, which means more sales. Google loves blogs because they are constantly updated and offer consistent value to readers.

However, if you go for the long-tail keywords (e.g., increase sales with email marketing), you may be able to rank quickly and easily. Of course, this doesn’t mean you can create poor quality content and avoid link building. The typical SEO rules apply even to long-tail keywords. But the upside is that the results are much faster and positive. If you look at the studies, you’ll find that it’s estimated that long-tail keyword. Phrases are responsible for a whopping 70% of search volume traffic which is huge! long tail SEO Head keywords (e.g., increase sales) may look appealing because. They are frequently searched, so ranking for them can send you big traffic. But the problem is, these keywords are way too competitive, slimming down your chances of making it to the first page of Google.

They Don’t If It’s Poorly Targeted

They can lead to more sales. buyer intent keywords Most of the top guns in any industry. Will want to focus on the top keywords that bring in lots of traffic. They just can’t afford to invest their time and resources. Into optimizing for long-tail keywords that have a smaller search volume. Now, the reason these brands are able to avoid long tail and go for. The harder-to-rank keywords is because they have the needed budget. Small businesses like yourself that are operating on a tight budget cannot take the same risk. Most of the big brands avoid optimizing for long-tail keywords. Which leaves an open ground for small businesses that want to generate targeted, high-converting traffic. Since many of these long-tail keywords are buyer-intent keywords.

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