The closer you take a look at your website and the kind of content you’re publishing, the easier it will be for you to serve user-friendly content. And Google knows this, which is why you’ll find websites that offer a stellar user experience are almost always rewarded by the search engine giant. Here’s what your information architecture should be like… Get Exclusive Marketing Tips! Join over 50,000 marketers who get exclusive marketing tips that we only share with our subscribers. Before you start on your “content creation” tasks, ask yourself… What do my readers want from me? What is the expectation of my audience? How can I create content that adds to the website’s overall user experience and improves it? Does my website’s core values help my content marketing strategy or hurt it?
Creating content that just fills up space on your website won’t take you far. Every piece of content that you create should start with your target user in the forefront. Keep your readers in your mind, even when you’re trying to improve your site’s SEO. Can you write content or even research keywords without understanding or knowing your target audience? Of course not. Because that’s a recipe for failure. Rule User experience or UX is one of the key factors when it comes to the success of a website and improving one’s search traffic. This is why UX-focused marketing is important. And it is not limited to the overall website design. It goes beyond that and extends to how you use the content on your site and the way it impacts its experience.
Your Focus Keyword On Your Images
The more relevant an image is to the content, the better your audience will be able to connect to it. Moreover, ensure that you add alt tags or alt text to your images as it can help you have, not only optimized content but also an SEO-friendly website. Because images basically help you add excitement to “only text” which can look boring and monotonous. Try to use relevant images wherever you feel applicable in your content in order to Software Managers Email Lists segment it better. While it is encouraged that you add an image to your content as often as you can. Research says that the best image to text ratio is one image for every hundred words. SEO-friendly image use Don’t add images to your content just for the sake of adding them. Your readers should be able to derive some value out of them.
So if you have an editor, be sure to let them check the article first before publishing. But if you don’t have one, then there are several online tools that can help you with this task such as the Hemingway Editor and Grammarly. 5. Add Relevant Images Good content readability and a good choice of images, both go hand in hand. Remember, content that is easy on the eyes gets read and spread. SEO-friendly formatting Proofreading is the key No matter how great, how informational, or how well-researched your article may be. If the content is full of misspelled words and grammatical errors, no one would surely read it. All the elements above will be pointless if you will not be able to proofread your post.
True For Your Website Homepage
Users, especially those who are using their mobile devices to access your website, often lose their engagement when greeted by big blocks of texts. If they hit the back button, your bounce rate will increase too. No wonder famous writer Ernest Hemingway was a fan of shorter sentences. words per sentence Write Like You Talk When it comes to creating easy-to-understand, SEO-friendly content, your tone matters a lot. Look below! simple vocabulary Use shorter words that add meaning to your content but don’t confuse the readers. Give them the information they want in the easiest to understand manner. Period. Longer sentences are not only hard and confusing to understand, but they’re also difficult to write while making sense. wherever you can. Break down a long sentence into several shorter, easy-to-digest sentences.
Even a little hard-selling will probably backfire, so we suggest avoiding it at all costs. Wrapping Up If you weren’t blogging using these tips before, you definitely will in the future. If you want to see these tips we shared in real action, just take a short journey through our blog and you’ll be able to see for yourself. It’s not only relevant, it’s also useful to your target audience. Be contextual in your approach but not at all pushy. Last but not the least, try to limit the number of times you mention your product/service within your post. Overdoing it may make your content marketing efforts look salesy, which is exactly what you’re trying to avoid here. Remember, your aim here is to help people discover your product/service organically.