What mediums will you use to get your content seen? Once you can define your why, what, and how, you can easily determine your who. How will your content be valuable and relevant? Create a custom strategy How will you go about creating your content? Do you have the team internally to handle such a project? Should you outsource your content marketing? Can you create consistent content that’s engaging and useful? Remember, this is a long-haul strategy, so creating one piece of content marketing isn’t enough. To create a true snowball effect you’ll need several consistently good quality pieces to get the ball rolling. How often will you release new content?

We’re experts at creating engaging content that’ll bring value to your customer, and keep them coming back. But when it comes to matters of money, as you can imagine, consumer trust and intent-driven content reign supreme. Our team understands how content needs to be original and relevant. This is why all our content is professionally written and edited to fit your audience’s needs and preferences. Create content for every step of your customer’s journey from awareness to purchase. Sales FunnelPhoto courtesy of EZ. Hopefully, the lists above have you well on your way to creating content that’s truly stellar. But if that’s not the case and your content marketing seems unmanageable or you just don’t have the time, we’d love to help!

Why is She Useful?

Neither of these sources sold anything directly but rather positioned each organization as a thought leader and a source of information and… …inspiration in their perspective fields. Now, for bite-sized content marketing, a good example is this Controlling Directors Email Lists blog post here: The Importance of Social Media. Define Content Marketing Why is she useful? To the 16-year-old girl shopping at Forever 21. She becomes a living breathing style icon AKA an exemplary figure of how they should look when they leave their house in the morning. And how do they achieve this look? By shopping at Forever 21.

Now, I want to revisit “snackable” vs. “bitesize” content. Here are a couple examples of snackable sized content marketing: Video Player 00:00 00:25 This 60-second marketing LYFE Hack video can help small business owners focus on what’s important and spend time on what matters most. It also answers the pain point, “Is it really important to define your target audience? If so, why?” So put yourself in the shoes of your potential customers. Aren’t you tired of believing promises and making purchases only to find out later on that what they said were all untrue? When you become a credible source of information you’re gaining the loyalty and trust of your consumers. And your business is more likely to be discovered by the right people. Determining which content type you want to create is just as important as defining your target audience.

Engaging Content Is Still King

Now, if you can accomplish this in a “snackable” size do so, but don’t be afraid to give them something they can really chew on! Promotional or Educational – A great content marketing extends beyond sales collateral and other product-specific info but… …offers the customer value. Remember that even you, as a content marketer, is also a consumer. You’ve probably purchased a thing or two online from brands – starting from small to well known ones. Think about the last time an ad engaged you — what made you pay attention to it? Possibly that there was a curiosity gap between what you knew and what you wanted to know. So you stay engaged long enough to find out the answer.

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