Creating quality content that really adds value to the user is not an easy task, since it involves many hours of creativity and production work. If we do not take advantage of each content to the maximum, that effort will multiply by having to start from scratch each time.To avoid this mistake of Japan Email List digital marketing, we have to propose 360 content campaigns . For example, we create a landing page to download an ebook on the subject that interests us and then we structure a series of content around it: A series of blog articles that cover different sections in detail, designed for positioning and with a call to action to download the ebook. even podcasts that take advantage of the audio from the videos already created.Mistake number 2: constantly changing your social ad campaignsWe know we have to continually optimize our online campaigns, but over-optimization also has its own risks.When we create social ad campaigns , for example, on Facebook, Instagram or LinkedIn , we come across many targeting variables. These platforms have machine learning algorithms that help us improve campaign results, but for them to work, they need to learn gradually.Therefore, when you create a new social ad campaign, leave it unchanged for at least 3-4 days. In this way, the algorithm will increasingly optimize the audience to which it shows the ads and you will see how the costs per click and per conversion go down more and more. After this reasonable time has passed, we can begin to assess the results and make changes to optimize the campaign even more.Mistake number 3: Launching a campaign without knowing how we are going to measure the results In digital marketing we can measure practically everything we do in real time, but sometimes we waste this power. Error!Before launching a campaign, we have to be very clear about what our objective is , what specific action we will consider a conversion and what are the results we hope to obtain. For example, “I want to generate 50 leads per day , with a cost of 2 euros per lead and a conversion rate of 3%”.These figures will allow us to evaluate the campaign and see if we are getting closer to the objective. Logically, we will not always be right the first time, but the good thing is that we can learn very quickly: in a few days we will be able to assess the first data and make changes if necessary.Mistake number 4: having too many goals for a single actionOne of the great mistakes of digital marketing is not knowing how to prioritize and wanting to get to everything. For example, in many cases we may want to generate notoriety or work on consideration, but we also expect direct conversions and if we do not get them, we consider that the action has not worked.To clarify the priorities, we have to think that when a user starts a conversion process he is doing a series of steps. What we need is that this conversion path is very clear and we set a single call to action for each campaign, for example, that users watch a video, download content or contact us.
The clearer the path and the fewer distractions there are, the better results we will achieve.Mistake number 5: Launching a landing page without doing an A / B testThe tests A / B are a real “weapon” secret that helps us optimize marketing and improve every element of our campaigns. They can (and should!) Be used with all types of content, but above all there are two that are a priority due to their influence when it comes to generating results: landing pages and email marketing campaigns.Therefore, the recommendation is always to launch two different versions of your landing page to be able to compare the results with each other from the first minute. You can continuously experiment with different elements, such as the page layout, the title, or the call to action. After a few tests, you will have much more information about what really works and your landing page will generate many more conversions.Mistake # 6: Writing Blog Articles Without ResearchingGenerating content is labor intensive, so we have to do everything in our power to ensure that the effort will achieve maximum results.A valuable content is that which is adapted to the needs and pain points of the client , and it is possible that our clients are very different from us.
Therefore, the first thing to do is to investigate the needs of the clients, relying on: Keyword research. Using a tool such as the Google planner, SemRush or similar, we will check which are the most frequent searches around our products and services, the volume of inquiries and the competition.The questions of our own clients, for example, the doubts that they usually raise with the sales team.With all this information, we will be able to create content with many more possibilities to position ourselves and generate more traffic.Mistake number 7: forgetting about technical SEOFocusing SEO solely on keyword strategy is a mistake. Yes, it is important to do good keyword research , write quality articles, publish pillar pages and topic clusters … but the reality is that the technical part of your website also greatly affects positioning.To avoid making this digital marketing mistake, you should collaborate with technical SEO experts to help you improve CSS and load times, keep a website map and robots.txt file up to date, fix 404 errors, do 301 redirects and other key elements for the health of your website and its search engine rankings.Mistake number 8: Bulk mailings to the databaseSending emails at once to the entire database can give results in the short term, but in the long term the relationship with the client will end up suffering and we will not be taking advantage of the full potential of the data.
To avoid this error of digital marketing we have to segment the database from the beginning, both with the data provided by the user himself in the form and with which we can derive from his behavior, for example, the products he buys, the frequency of the orders or the pages you visit within our website.In this sense, email marketing automation is a key opportunity to offer more personalization. In a short time, the vast majority of companies will be segmentation based on behavior, so if we manage to get ahead in our sector, we can offer a better user experience.Mistake number 9: not understanding the customer journey and when to contact the customer The purchasing processes of each brand are very different: longer, shorter, with different points of contact … Universal solutions do not work, so we have to know our own situation very well.When you know the customer journey , you understand all the phases and you know the information that the user needs at all times. In this way, you can reach him at the right time and with the right solution to solve his problem and add value.