How retail managed to turn its discounts into a key moment South Korea Phone Numbers of the year The sales began as such in Spain between the 40s and 50s. Marking the consumption calendar for decades Tags rebates retail marketing history consumption read later favorites 0 ads Royal Communication Marketing and South Korea Phone Numbers Communication Agency. 15 years innovating brands In the traditional shopping calendar. There were two dates that functioned as an unquestionable guide in consumption patterns. They were those of the two annual sales periods. First. Chronologically. The January sales arrived. When the winter stocks were liquidated. Then came the summer ones. Both times represented consumption peaks. In which buyers rushed for the bargain and get a new wardrobe.

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Discounts and promotions are nothing new in the South Korea Phone Number universe of stores. Retail has applied them throughout its history with one intention or another. You just have to flip through magazines or new makes or another launches. They are impressive South Korea Phone Numbers discounts that. They tell us. We should not lose sight of. However. These discounts were somewhat specific. Limited to one establishment or another. The rebates were positioned as a claim that everyone used and more or less simultaneously. It was the boom of shopping at sales time. But when did the sales begin as such? As with other innovations in the world of retail and offers.

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The start of sales is usually set in the United States. South Korea Phone Numbers The big retailers in that market were facing the effects of the Great Depression and changes in behavior patterns. Therefore. They needed to encourage consumption. So they launched sales campaigns. An advertisement for the sales in La Voz de Galicia in 1953 In Spain. The January sales were the to appear and they did so after the Civil War. In Prensa Histórica. The online newspaper archive of the Ministry of Culture. You can find an advertisement for a shop in Castellón that in 1932 is South Korea Phone Number already talking about “January sales”. It is. However. A unique campaign. The normal thing is that the references to the January sales campaigns are found from the late 40s and.

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