Just giving out tips and ideas can become redundant after a while. It is important to stay current with the tide and discuss market trends and how they may affect your customers. A prime example can be a financial advisor in Florida putting time and effort into sending out a best practices email to all his local customers before a band strike. Stick to Current Topics As we noted above, customers in the financial industry want live updates and a hands-on approach with their money. Always. There is no set and forget when it comes to managing someone’s money. You are accountable 24/7, even more than any other industry. Financial advisors understand this but sometimes fall behind when it comes to their content marketing.
If you’re a financial planner or are in the financial game, a jolt in your content marketing strategy may be exactly what your business needs right now. All it takes a few good content marketing for financial advisors’ ideas to interest your customers and pull them into your marketing funnel. Content marketing is an important process in promoting your financial planning business to prospective clients. Meaning they only create new content and share it across their channels when a particular need arises or they want to promote a new product/service. This is a very defensive approach that we don’t recommend. It is important to be proactive when planning content marketing for financial advisors. You want your content to add value to your customers in a way where they see it as a benefit to doing business with you.
Benefits Information Marketing
Providing key information will bring value to your potential customers and thus creating trust. Business owners often come to us with a need to draw out a perfect marketing plan for them. Production of unique and valuable content can Sales Directors Email Lists help add value and give a sneak peek of the benefits they can reap by signing up with you. Content marketing may take many different forms – blog articles, eBooks, videos, podcasts, or images, to name only a few. Content marketing for financial advisors should be educational in nature rather than acting as another salesman for your company. The most important benefit of content marketing for financial advisors is that through content production and sharing. You can build trust and develop a relationship with the reader – which is very important in the world of financial planning.
Content marketing helps you attract your potential clients without having to spend a ton of money to get their attention. This is a huge benefit for every business owner. Not only that but they experience these other Business websites that create their own content see 8x more traffic. Investing in content marketing costs much less than outbound sales-driven marketing. Businesses doing content marketing have 3x more leads. More so, help them develop cost-effective marketing tactics that not only increase their customer following but also result in sales. One thing they miss out on is having a fool-proof content marketing plan and fully understanding the benefits it brings to their brand visibility online.
Easy Ideas Advisors Efforts
Your content marketing efforts answer this question? They should. The content marketing understanding that we pass on to financial advisors revolves around solving just that. We can venture effectively into content marketing tactics like eBooks and white papers. Or build an expert webinar or podcast that will eventually build credibility for your business. The benefits of content marketing don’t just stop at a well-designed website or even a well-articulated blog post. Content marketing for financial advisors runs deeper for consumers than it does in other industries. Your content marketing efforts need to answer the question every single one of your customers is asking…Should I trust them with my money?