That is, they are an interesting way of recognizing which paths are interesting and can lead to the achievement of the objective. Knowing the most appropriate goals, the path to…

Who would say that a question often considered boring in a job interview would be so useful in your life? But believe it, knowing your limitations can directly influence your…

The recruitment process from the general to the particular. It is, let’s say, an idea that follows from common sense. We know that there are user flows that circulate through…

The area is responsible for increasing sales in a company. With the emergence of digital marketing, this objective remained the same, however, the tools did not. technology brought resources so…

The role of a web developer is to program websites and online applications for the business. This requires great knowledge of different development tools, techniques, and concepts since it is…

Cloud computing (or cloud computing, in English) is a technology that allows remote access, from anywhere in the world and at any time, to software, file storage, and data processing…

To give a concrete definition of what marketing is. It is necessary to refer to different meanings that have arisen regarding this word throughout history. However, we can say Italy…

An advertising agency is an organization that advises the advertiser on everything related to the execution of an advertising campaign, aimed at a specific audience with a predefined budget.The agency…

And it is that just as companies carry out the maintenance of their computers. Web maintenance is necessary to preserve the quality of your virtual space and guarantee. That to…

When I think about the brands that I have worked with or consulted within recent years, most of them in the area of ​​B2B technology, the top priority has always…

A DMP or data management platform is a user data management tool , whose objective is to generate segments to correctly identify advertising audiences .The operation of DMPs is based…

The e-commerce or e – commerce is the practice of buying and selling products over the Internet . It is also called “ecommerce” to each online store that is dedicated…

The content manager is the main person in charge of the content strategy of a brand or a company. In most cases, he is not in charge of personally preparing…

In the B2B sector , many customers do not wait for a company to contact them, but rather do their own research to find out which providers can best Netherlands…

Customer satisfaction surveys are a series of questions that are asked to users of a product or service to evaluate their opinion about it, as well as possible aspects for…

In most industries, the most generic keywords (for example, “menswear”) are taken over by large companies and are very difficult to rank. But that does not mean that you should…

It is already known that an image is worth a thousand words … and in the case of Google My Business, it is completely true. Businesses that include photos in…

The SWOT analysis (also called SWOT) is a tool designed to assess the situation of a company and guide decision-making. Among its benefits we can highlight the identification of obstacles…

Associate your forms with your . A is software that allows you to collect all the information from your contacts and develop your relationship with them. For everything to flow…

When a potential customer contacts a company that has this automated customer service, they begin to establish a relationship of trust . Noting that the company has well-established sales processes…

Emotional marketing is based on the recognition that purchasing decisions are not usually merely rational, but are based on unconscious emotions .Our mind is divided into conscious and unconscious thought.…

Inclusion consists of including a group of people who think, act or feel in a certain way within a larger group. When we talk about inclusive marketing we refer, then,…

When a user tries to navigate to a page on our website that does not exist , the browser returns an error page with the code “404”. The origin of…

The points pain or pain points are specific problems faced by potential customers of your brand and your products or services could solve.Customer pain points can be very diverse, so…

A digital crisis , also called an online reputation crisis, occurs when there is a significant number of users speaking negatively about a brand or a company for a sustained…

The current situation of the company , including both internal and external factors. The external ones are the general situation, the characteristics of the sector and the market. Interns refer…

Viral marketing is one that manages to create interest and potential purchases of a brand or product through messages that spread like a virus , that is, quickly and from…