A DMP or data management platform is a user data management tool , whose objective is to generate segments to correctly identify advertising audiences .The operation of DMPs is based…

The e-commerce or e – commerce is the practice of buying and selling products over the Internet . It is also called “ecommerce” to each online store that is dedicated…

The content manager is the main person in charge of the content strategy of a brand or a company. In most cases, he is not in charge of personally preparing…

In the B2B sector , many customers do not wait for a company to contact them, but rather do their own research to find out which providers can best Netherlands…

Customer satisfaction surveys are a series of questions that are asked to users of a product or service to evaluate their opinion about it, as well as possible aspects for…

In most industries, the most generic keywords (for example, “menswear”) are taken over by large companies and are very difficult to rank. But that does not mean that you should…

It is already known that an image is worth a thousand words … and in the case of Google My Business, it is completely true. Businesses that include photos in…

The SWOT analysis (also called SWOT) is a tool designed to assess the situation of a company and guide decision-making. Among its benefits we can highlight the identification of obstacles…

Associate your forms with your . A is software that allows you to collect all the information from your contacts and develop your relationship with them. For everything to flow…

When a potential customer contacts a company that has this automated customer service, they begin to establish a relationship of trust . Noting that the company has well-established sales processes…

Emotional marketing is based on the recognition that purchasing decisions are not usually merely rational, but are based on unconscious emotions .Our mind is divided into conscious and unconscious thought.…

Inclusion consists of including a group of people who think, act or feel in a certain way within a larger group. When we talk about inclusive marketing we refer, then,…

When a user tries to navigate to a page on our website that does not exist , the browser returns an error page with the code “404”. The origin of…

The points pain or pain points are specific problems faced by potential customers of your brand and your products or services could solve.Customer pain points can be very diverse, so…

A digital crisis , also called an online reputation crisis, occurs when there is a significant number of users speaking negatively about a brand or a company for a sustained…

The current situation of the company , including both internal and external factors. The external ones are the general situation, the characteristics of the sector and the market. Interns refer…

Viral marketing is one that manages to create interest and potential purchases of a brand or product through messages that spread like a virus , that is, quickly and from…

The retargeting (also known as ” remarketing ” because it’s like what Google calls in its advertising platform) is a technique of digital marketing that is based on re-advertising impact…

A digital trafficker is responsible for developing and implementing advertising campaigns on the internet , in order to increase the visibility of the brand and achieve its objectives. We could…

One of the great achievements of online marketing versus traditional marketing is the ability to quantify and measure all the actions we carry out on the Internet. But we Kazakhstan…

1 # Pre-launch marketing strategy: run a a product to jump-start quickly in marketing , you need to build buzz around its launch, starting weeks or even months in advance.One…

Creating quality content that really adds value to the user is not an easy task, since it involves many hours of creativity and production work. If we do not take…

The buyer-driven marketing is a concept that originated in the value chain . Depending on the actor with the most influence, global value chains are classified into two broad categories:…

The European Next Generation EU Recovery Fund is a special complement to the European Union budget that aims to repair the economic and social damage caused by the COVID-19 pandemic.The…

SMART is an acronym that refers to all the characteristics that the objectives that are set within a company must have. These characteristics are Specific, Measurable, Achievable, Relevant, and Timely:…

One of the main advantages of using content to reach your audience is that it is less invasive compared to conventional advertising . Although the type of content, when it…

The plugins are some programs or some kind of extensions or add- ons that can be installed to add functionality WordPress . This type of program has become one of…