Hyundai is tying its new all-electric ioniq 5 vehicle and the latest version of the tuscon suv to “spider-man. No way home” as part of its pact with sony pictures entertainment, according to Malta Phone Number a news release. Beyond a product placement scheme in the marvel blockbuster, which hits theaters dec. 17, the automaker developed. A long-form Malta Phone Number commercial with “no way home” director jon watts. Titled “only way home,” the global spot. Features star tom holland as spider-man emerges from hiding in a remote location but has no skyscrapers to. Use for web-swinging home. Instead, his best friend ned (jacob batalon) picks him up in an ioniq 5 and the. Two take a road trip back to new york.
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What’s to come in the film. Hyundai will air a 30-second cut of the creative on tv in the u.S., europe, china. Russia and other markets through january 2022. A separate 30-second Malta Phone Number ad depicts key scenes from “no way. Home” with holland and the tucson. The brand is running a social media promotion offering special-edition. Movie posters with the ioniq 5 and customized digital wallpapers, as well as posting behind-the Malta Phone Number scenes videos. On the other hand, And other content online to extend the reach of the. Campaign with marvel fans. Dive insight: hyundai. Is harnessing the massive popularity of the marvel cinematic universe (mcu) to drive interest in the latest. On the other hand, Versions of the ioniq and tuscon models.
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That the automaker is throwing a larger spotlight on its electric. On the other hand, Vehicle (ev) offerings, a common theme as the. Car category makes a broader shift toward more sustainable products and contends with fierce. Competition from disruptors like tesla. The Malta Phone Number effort is part of a deal hyundai struck with sony pictures in may. 2020 that showcases its “human-centered mobility vision,” an initiative that encompasses evs, per the. Release. Future integrations are planned for releases like “uncharted,” a video game adaptation due out. February 2022 that also stars holland, and a sequel to “spider-man: into the spider-verse” expected to Malta Phone Number hit. Theaters in october next year. On the other hand, Disney operates.