SMART is an acronym that refers to all the characteristics that the objectives that are set within a company must have. These characteristics are Specific, Measurable, Achievable, Relevant, and Timely: Specific (specific): you always have to ask yourself what do I want to achieve? This will serve to delimit the objective as much as possible, which should Israel Email List always be related to the type of business.Measurable: every objective must be measurable with a number or the results will not be interpretable. It is also important to have tools that have measured previous results and measure the new ones, since this way you can see if there is growth or not.Achievable (achievable): always be realistic and honest. By this we mean that you have to define an objective that is achievable . In fact, it is much better to set small goals than an overly ambitious one that can create frustration in the team if it is not achieved.Relevant – The objective must be important to both the company and the customers.Timely (temporary) – Every goal must be achievable within a specified time frame . In this way, the actions that are carried out during that period of time will be focused on achieving that goal.
In a general way, we can say, then, that SMART objectives are a way to determine the priorities of the company or a specific team, as well as to measure the results. In addition, to create one or more objectives of this type, it will be enough to take into account all the characteristics that define it.What are SMART objectives for your company?SMART objectives serve, broadly speaking, to grow a brand. However, other advantages have been observed, such as increasing business vision , since it requires knowing the resources available to the company, both material and human, as well as the efforts and factors that will help to achieve it. When you know very well everything that a brand has, you get greater control of it and you can distribute all the resources in a way that is much more efficient and profitable.It is also a way to improve the organization , since all actions must be carefully planned to avoid risks; and targeting , since it will be determined very well what to do and how to do it to reach that specific goal. All this leads to better time management because when everything is very well defined and determined, it is done much more directly.
Through a SMART objective, a much more strategic profile is achieved for the company, which is clearly an advantage because it will be much easier to grow. There will also be continuous improvement and an increase in profitability .Examples of SMART goalsA SMART goal must have all the characteristics we have mentioned, as the examples we list below have.1. Increase web trafficOne of the most frequent objectives among brands is to increase web traffic , since this usually translates into increased sales and, consequently, higher revenues.Here we are very clear about the specific objective and the measurable unit, which, respectively, will be the increase in web traffic and the% to be increased or the number of visits to be achieved.Whether the objective is achievable or not will be marked by the growth that has been observed over the last few months, as well as the possibility of using more resources to create content that may be of interest to the client or the audience and capture their attention, which this will be precisely the relevant element.Finally, a month, half a year or up to a year can be set as the deadline to reach the objective, depending on the resources available.
Improve search engine rankingsBeing well positioned in Google or other search engines is essential to increase web traffic, generate leads and win customers.In this case, the specific objective is once again very clear, since it is to improve the position in one or more search engines. As for the measurable unit, it is also very clear, since it is about scaling positions.To achieve this objective, the competition must be analyzed to improve your product, put into practice all the SEO knowledge acquired and offer the public relevant content.To achieve this objective, several months may be needed, so the term can be set for half a year or up to a whole year.