To NIL deal for March Madness Published March 10, 2022Chris Kelly’s headshot Chris. Courtesy of Dollar Shave Club Dive Brief: Dollar Shave Cyprus Phone Number Club has signed a name, image and. likeness (NIL) deal with Gonzaga University star Drew Timme, according to a press release. The brand is calling Timme the first and only “chin-fluencer” due to the smooth chin he has had because of a. handlebar mustache. Dollar Shave Club is running a sweepstakes on Cyprus Phone Number Instagram and Twitter through. March 14 that asks consumers to share a picture of their smooth chins for a chance to win tickets to the. Men’s Final Four.The “chin-fluencer” effort is part of the brand’s “Noticeably Smooth” campaign, which. also includes a new spot that will air during March Madness games.
Developed by the Cyprus Phone Number Brand’s
creative team, 30-, 15- and six-second versions of “Mafia” will run across national broadcast and cable. throughout 2022, with radio, digital and Cyprus Phone Number social extensions.Dive Insight:Dollar Shave Club is embracing its. new status as the official razor of the NCAA and March Madness with an NIL deal, a relatively new. opportunity that cropped up last summer as the NCAA changed its rules about how college athletes can. monetize their name, image and likeness. True to its brand and quirky advertising, Dollar Cyprus Phone Number Shave Club has. Teamed with Drew Timme, who took the internet by storm with his handlebar mustache during last year’s. March Madness (a look he is not currently wearing, it should be noted).The “chin-fluencer” effort parodies. influencer marketing
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Madness, one of the biggest sporting events of the year that is a frequent occasion for marketing. campaigns. Dollar Shave Club’s sister brand Cyprus Phone Number Degree is currently running a “Bracket Gap Challenge”. Campaign to raise awareness around this year’s NCAA Women’s tournament. Dollar Shave Club’s quirky. effort is part of the brand’s “Noticeably Smooth” campaign. Which also includes the “Mafia” spot featuring. Members of the mob gently slapping and caressing the “noticeably smooth” face of an associate. Unilever to Cyprus Phone Number boost a brand that it acquired for $1 billion in 2016. That type of major acquisition now looks. unlikely for Unilever, after a failed attempt to buy GlaxoSmithKline.