Wouldn’t it be perfect if doing business was that straightforward… Just hang up the sign on the door, customers would stroll right in, purchase your merchandise, and the money would magically start flowing in.

Sorry… things in real life don’t work like that. With most businesses transferring online, competition in the digital space is getting tougher. states that 20% of small businesses fail the first year, and 70% fail by the tenth year. On top of that, they are all fighting for the same customers.

Digital marketers and Zimbabwe Email Lists online business owners need to identify and implement effective marketing strategies for their brands. And even though they do their very best to reel in as many customers as they can, attaining a 100% retention or conversion rate is not possible.

It’s always been about reaching the target audience. And you’ve already invested a considerable amount of capital into your marketing approach- SEO, content creation, social media campaign, and whatnot- not to mention the time and effort you’ve spent to get people to visit your website.

Unfortunately, the numbers aren’t impressive

There are several ways to draw them back. But more importantly, you need to devise a foolproof plan to steer back the attention of the 98% of the visitors that took off empty-handed the first time.

Remarketing and retargeting allow brands to reconnect with people who previously interacted with a website or mobile app. In order to maximize the value of those initial visits and convert the visitors, you will need to tap into the potential of remarketing and retargeting.

And though many assume they have adequate knowledge about the criteria, most businesses fall victim to routine, doing the same things over and over again, expecting different results. Therefore, employing the services of experienced digital marketing agencies can be a better route.

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Though it may sound as if you’re starting all over again. Rather than focusing on first-time visitors, these practices endeavor to attract people who have visited or digitally interacted with a brand before.

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Remarketing and retargeting permit businesses to reach those customers that are more likely to convert into sales or complete the desired action, such as subscribing, enrolling, downloading, etc. Moreover, it aims at amplifying current marketing strategies.

Every business wants to win the bounced traffic. Retargeting and remarketing efforts can help reach out to them. Since they have visited your site before, they’re the ones that are more likely to convert.

And though both words are often used interchangeably, remarketing and retargeting are not the same. However, both practices do have a common goal- to get previous visitors on the path to conversion.

But before we can pursue the topic further, it’s imperative to make each term clear.

Remarketing reaches the audience that has already visited your site via email campaigns.
Retargeting reaches the audience that has already visited your site or has shown an interest in a product similar to yours via paid advertising.
Both strategies are essential and useful because they focus and spend on people who are already familiar with a particular brand. Moreover, the consumers have already shown an interest in the brand or a similar product. Marketers who use these practices, over other ones, typically experience a higher ROI.

How can you use a remarketing strategy for your business?
Among the marketing tools that small businesses are currently utilizing, email, website, and social media are the most important.

Examples of how emails can be used in a remarketing campaign are:

Through newsletters
As a subscribed customer, you receive informational content regularly through newsletters. But often, the automated campaign includes the occasional promotional offer. And when these emails are more personalized with tactics such as a once-in-a-lifetime proposition, a letter from the CEO of the company, special discounts for loyal subscribers, etc., a person usually caves at some point and completes a transaction.

Optimizing emails with the target audience on a personal level helps connect with customers, boosting the remarketing campaign.

Through abandoned carts reminders
Everyone has abandoned a shopping cart at least once! So emails (as part of an automated campaign) target these shoppers, reminding them politely about those forgotten items. Often the slightest nudge is enough to complete a transaction.

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