Nike revealed “nikeland,” a new interactive space inside of the roblox gaming platform, per a blog post. It represents the athletic apparel marketer’s biggest bet yet on the Morocco Phone Number metaverse. The virtual venue is inspired by. The company’s real-life headquarters in beaverton, oregon, and hosts a variety of games for users to. Participate in through their roblox avatars. Activities at launch include tag, the floor is lava and dodgeball, as. Well as a digital showroom for visitors to try on nike gear ranging from the Morocco Phone Number classic air force 1 and nike blazer. To newer iterations such as the air force 1 fontanka and air max 2021. The effort targeted at gen z and gen. Alpha enables users to tie activity.
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Mobile devices to online play, so movement in real-life informs in-game actions like long jumps or speed runs. To promote nikeland, the brand created a special snapchat lens tailored to its house of innovation location in. New york. The lens lets shoppers apply an augmented reality filter to Morocco Phone Number the kids’ floor of the retail store that. Surfaces nikeland avatars, games and easter eggs. It goes live in december. Dive insight: nike is taking its. First big step into the Morocco Phone Number metaverse with the immersive new. Roblox platform, an online sports park and showcase. For the brand’s products, new and old. A move like this was potentially expected after reports. Surfaced in recent weeks that the company had filed trademarks related to virtual sneakers and apparel.
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That blue-chip marketers are taking the metaverse seriously as they try to bridge digital and real-world. Strategies and engage young consumers who are familiar with gaming while being averse to Morocco Phone Number traditional. Advertising tactics. Vans, chipotle and hyundai are among the other companies experimenting with. Promotions on roblox. A recent vans world activation that carries similarities. With nikeland, like online games and virtual try-ons, drew over 40 million visits, roblox executives stated. Nike has laid some. Groundwork ahead of the. Mainstreaming of the Morocco Phone Number metaverse as a concept. Its air jordan brand previously. Dropped digital versions of its sneakers in fortnite.