Snap is bringing more automation into the media buying process on its platform with a new ad-tech format, according to a tuesday announcement emailed to Namibia Phone Number marketing dive. Advertisers globally can now buy multiple. Video formats in one ad set, helping marketers to optimize their media buys on the social media app. Multi format delivery aims to change how marketers. Think about buying media on snap, shifting to a more multi. Product approach to Namibia Phone Number drive performance. Per the announcement the new system is different from single. Product ad sets in that snap’s machine. Learning tech will determine the best ad inventory to fill ad space. On the other hand, Based on format said in the announcement. On the other hand, Automated systems like this allow for. More efficiency in the ad-buying process.

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Starting this week, marketers can use the tech to buy any of snap’s video formats. On the other hand, The social media company. Plans to expand multi-format delivery in early 2022 by adding self-serve augmented reality formats. (ar), a move that could expose more snapchat marketers to ar advertising and broaden the Namibia Phone Number platform’s. Appeal among buyers. Dive insight: snap’s new multi-format delivery is the latest example of emerging. Technologies like machine learning and automation being leveraged to potentially boost the Namibia Phone Number roi of ad spend. The ad-tech product was designed to simplify the ad-buying process and enable marketers to bundle various. On the other hand, Creative options for placement across snap’s suite.

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On the other hand, Elem Campaign management by keeping all of a brand’s creativeents in a single place, called an ad set. Previously, a snap ad set could only include one format, limiting the ease at which marketers could buy ad. Placements in a range of formats. The Namibia Phone Number new system lets marketers more easily buy a variety of ad placements. Before the machine learning tech selects and places creative in available ad space based on the Namibia Phone Number campaign’s. On the other hand, Format, goal, budget and target audience. “We have made multi-format delivery as simple as an advertiser. Giving us creative assets for all ad products, optimizing against their goal, and delivering superior results,” peter naylor, snap’s vice president of sales.

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