The has managed to reach a very broad audience in our country. In the age segment analyzed in the study (16 to 65 years), 92% of those surveyed were Internet users and, of this percentage, 71% bought online. Therefore, we are facing a market of more than 20 million people: great news for brands that are committed to e-commerce! If we analyze the evolution of the last 5 years, we see a very notable increase both in the percentage of Internet users (which was only 60% in 2014) and in the percentage of online buyers (from 44% in 2014 to 71% in 2019).

There is no doubt that we are South Korea Phone Number List in a sector in full expansion. By age group, those who buy the least are the members of the so-called “Generation Z”, between 16 and 24 years of age: only 52% of them buy online. In contrast, this habit is more frequent among users between 35 and 45 years of age (76%).

The Average E-Commerce Buyer Is 41 Years Old and Lives

84% of them are active on social networks: the most frequent are Facebook (90%), WhatsApp (87%), and YouTube (65%). 61% have university studies, 52% have children and 78% currently work. In terms of devices used to connect to the internet, computers and smartphones are tied with 94%, followed at a distance by tablets (52%). What are the main online shopping habits? On average, eCommerce users shop 3 times a month. 62% wait for key moments, such as discount coupons or Black Friday. The most intensive users are in the age segment of 24 to 30 years, while those who go over 45 buy less frequently. The spending average is 64 euros, representing a decrease of more than 10 euros from 2018. Those who spend less are members of Generation Z and more, the segment of 24 to 30 years.

They Are  at A Distance by Tablets,  by 18% of E Commerce

users, and smart TVs / consoles (5%). Detractors of buying through mobiles state that their reasons for not doing so are convenience (29% of cases), screen size (26%), and security (13%). The stores that sell only via the Internet ( “pure players”) are the leaders in the eCommerce sector because manage to attract 88% of users. 70% buy in stores that sell both online and offline, 40% in websites of offers and discount coupons, and 27% in aggregators or comparators of offers or products, such as eDreams.

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