A good keyword search is the foundation for any SEO strategy ; After all, the first step in reaching your audience is finding what they are looking for.When we think of e-commerce or virtual stores, we see that these words have a Luxembourg Phone Number List impact on the optimization of product and category pages.If your business is an e-commerce , we will have a few quirks and a few different ways to find the best keywords to use on our domain.In general, keyword guides focus on “informational” searches. That is, they are searches focused on responding to the reader’s doubts, such as “what is it”, “how to do it”, and so on.
They also play an important role in e-commerce strategies, especially for brands that invest in creating content and blogging.In this post about e-commerce, we will focus on the most common search intention for this type of website: “transactional” searches, which are searches focused on the purchase of products or any other type of transaction.Therefore, the keyword research for e-commerce will be based on keywords related to the product.Before learning how to find them, let’s look at some important tips for you to find and invest in the right keywords.Keep going to the end!Keyword Volume: deliver what they is impossible to do a keyword reseach without considering the volume of searches for each keyword and, in general, it is the first thing that is searched to define the terms used on a website.And it could not be otherwise. After all, what’s the use of choosing a high-relevance, low-competition purchase intent term if no one is looking for it?That is why the volume of searches is important. But remember, volume varies from market to market, word to word, product to product.In some markets, you will find results with a monthly volume of more than . In others, you will find a maximum of searches.You must, therefore, understand your market very well and use terms from your own niche as a comparison.Of course, search volume is very important, but you should not get caught up in it.Keyword difficulty: the importance of being realisticAnother important tip about keyword research for your e-commerce is knowing how to choose your battles well.We often base our keywords only on search volume, after all we want to rank for the most searched words in the market.However, this leads us to invest a lot of effort in searches that will not give good results. It is very important that you invest in keywords that you really have the possibility of positioning.The SEMrush tool (and any other good keyword tool) has a metric called Keyword Difficulty.As you can see, the term bookshelf has a difficulty of 88%, which is a high difficulty.In this case, we can search between variations, long queues , and related keywords for options that have less difficulty and competition.It is important to emphasize that you should not get stuck with these values, because they can vary from one market to another, but, in the same way, they are an aid to choose the words.
Always check well which pages are positioned for that keyword. If you perceive that they are websites with the same authority or a little bigger than yours, it is worth investing.For this reason it is important to know how to choose your battles. Imagine you have a computer dealership. Definitely, the first word to invest would not be “laptops.”Look at the competition you would have in the SERPs .Keyword Intent: what users want to findSEO is not about what people search for, but what they want to find.Knowing the volume and what people are looking for is important, but the main thing is to understand the intention that they have with each search.Many of the keywords we find are for informational purposes, for example, “how to put a puzzle together.” These searches are interesting for blogs and explanatory pages. Not for commercial pages.Look at this example:Maybe if your online store sells puzzles, you will soon want to rank for the keyword “puzzles”, after all, there are over monthly searches.However, it is a search without a definite intention. The SERP itself shows mixed results, between online games, stores, Wikipedia, etc.Now, look at the next highlighted quest: 1000 Piece Jigsaw Puzzle.Most likely, the person wants to buy one, even the size is detailed. The most interesting thing is that the difficulty of this keyword is much lower.And although the search volume is much lower, this is a much more valuable keyword for a business.You can also find more detailed long lines with commercial intent and less competition: Therefore, paying attention to search intent will help you better target your efforts.
Now that we know what to look for when selecting our keywords, it’s time to take a step-by-step look at how to find them.Use Amazon of the market you work in, Amazon is most likely your competition. It’s hard to think of something that you can’t find there.The positive side is that we can explore the largest marketplace in the world to help us find good keywords and use them in our business.
We are already used to using Google Suggest to find keywords for our website, right? The idea with Amazon Suggest is pretty much the same.However, on Amazon you will look for KWs related to products and KWs optimized to attract and guide buyers. This makes Amazon Suggest more optimized than Google for e-commerce.Let’s see the steps.When you type in the Amazon search engine, as well as in Google, the page will display a series of suggestions based on the keyword you searched for.Here, we can see several long tails keyword options suggested by Amazon. These are usually relevant words with purchase intent, as the suggestions are based on popular searches and the products sold.Long tails keywords have a higher conversion potential and are generally less disputed than broader terms that drive the most traffic .You can repeat the same process for the other main keywords on your website.