A / B testing is a process in an experiment to compare two pages with each other at the same time. In this way, we can know which version gives the best results. Although in reality A / B tests can be applied to Cambodia Phone Number List different content and objectives, for simplicity we will assume that we are comparing different web pages with each other to improve the conversion. Typically, A / B testing compares an established version of the page with a new one, or two new pages that differ from each other by a single variable.

In Either Case, It Is Important to Configure the Experiment so

versions of the page receive the same amount of traffic. Complement this article by watching the related video. How to do effective A / B testing in 3 steps / B tests do not work miracles on their own, but must be part of a comprehensive process to improve conversion rates. Therefore, it is essential to have a structured plan to carry them out. These 3 steps will serve as your guide.1) Measure the results of your website to get somewhere, you first need to know where you are. Therefore, any conversion optimization strategy must start from an assessment of the current situation. To know if your website is working well, the first thing you need to ask yourself is what your business objectives are and how they translate into metrics for your website.

For Example, if We Have an Online Florist, the Objective May Be Too

In this way, you can find the why behind the data.2) Decide what you want to test with your A / B testing many variables and so little time … In theory, you could do A / B tests of all the elements of your website, but that is not profitable or practical. Therefore, you will have to prioritize the experiments that can help you the most to improve your conversions.

A hypothesis is an assumption about the origin of a problem that guides us on how to solve it. For example, if the problem is “less than 1% of the visitors to the landing page download the ebook”, we can think that this is because they do not see what it could contribute to them.

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