Put simply, your mission statement focuses on today and what you are doing to achieve the promises made. Your agency’s vision focuses on tomorrow and what Norway Email List the goal of the company is.
While these are two very different concepts, the line often gets blurred, with the two being combined. You must have a clear and concise vision and mission statements to ensure you clearly define your digital marketing agency, the goals, what it does, and what you hope to provide now, and in the future, you have to define these crucial concepts.
Getting Started: Basic Examples of Vision and Mission Statements
Just knowing what a vision and mission statement is, isn’t enough. You probably want to know why it matters and how to create your own, too. Don’t worry, that’s all covered here.
First, though, here is a basic example of a vision and mission statement:
Basic Vision Statements
“Our vision is to create a business world full of prosperity, meaning, and connection for all.”
“Delivering measurable results to clients, employees, and vendors.”
Basic Mission Statements
“Provide the best customer results possible and deliver the WOW factor through our services.”
“Our mission is to be the experts in marketing and sales alignment and the masters of the message.”
“Our team works to eliminate the apathy that will suck the life out of any business in the world by working to inspire the spirit, penetrate the heart, and ignite the mind, with compelling marketing messages that deliver results.”
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As you can see, these aren’t specific, but they get to the key aspect and tell you what a company is all about.
Why Digital Marketing Agency Vision and Mission Statements Matter
The mission statement and vision serve as a map and compass to fulfill your company’s potential. When writing these for your company, you need to consider what your greatest goal is.
If you create your vision and mission statements with care, they will resonate with your audience. When you create these with the right intention, your mission statements and vision content will help align your agency’s efforts, focus on your strengths, and help you achieve your goals. Don’t ever forget – words have power.
The words you use don’t just restate how big you want the company to be and what you do, but they answer the deeper question of “what do we stand for” and “why do we care?”
Choosing the right words is going to send a positive ripple through your entire organization at every level. Your vision and mission are at the very core of your values and the foundation of your company’s culture.
Diving Deep into the Details of a Vision and Mission Statement
The vision statement and mission statement were briefly defined above. However, there is more to both of these.
The Inner Workings of Your Vision Statement
Your vision statement needs to be compelling, exciting, and big. It should almost be a crazy dream of your future that’s based on what you are doing right now. The goal is to make the statement overflow with all the possibilities.
This is where you should follow the idea of “begin with the end in mind.” It is the DNA and heart of any organization. The vision should be so massive that it almost feels impossible. The vision you create should make people dream.
The Inner Workings of Your Mission Statement
When you have a well-crafted mission statement, it will answer who benefits from your services, what exactly you do, and how you go about doing it. Based on your organization’s structure, your mission statement can be broken into various divisions.
The purpose is to help you remain focused on the things you do today that will help you achieve the goals you have set for tomorrow.
The mission statement you create should also help to define the transformation you offer your customers. It should never be focused just on money and profits.
A simple way to remember the difference in a vision and mission statement is:
Features of an Effective Vision Statement for a Digital Marketing Agency
When creating a vision statement for your digital marketing agency, there are certain features it should have. These features include:
Show what value is offered
Benefits regarding profitability and efficiencies
Create a link between the vision and future goals
Be something memorable and simple
A good example of a quality vision statement is from Google, which states,
“Google’s aim is to organize the world’s information and make it universally accessible and useful.”
That pretty much sums up what Google does and wants to do.
Use the following example as a good jumping-off point to fully understand what digital marketing agency vision and mission statements should do.
The vision statement for , one of the top digital marketing agencies in the U.S. is short and simple, but really gets the point across,
“Creating business value through emotional currency.”
The company’s mission statement is equally compelling –
“Real value is in real connections, and consumers always have the final say in what’s genuine. Creating emotional currency is a richly affirmative way to show your consumers you really get them. We create campaigns that forge a connection through a range of compelling visual language, artful messaging, and charm. It isn’t rocket science, but it is emotional sensitivity.”
As you can see, you don’t have to do “too much.” The goal is to create something that shows who you are and what you care about.
More Inspiring Vision Statement Examples
While these aren’t for digital marketing agencies, they can give you an idea of the direction you should go when creating your vision statement.
Creative Commons has the vision statement of,
“Realizing the full potential of the internet — universal access to research and education, full participation in culture — to drive a new era of development, growth, and productivity.”
When Microsoft was founded, the vision statement of the company was,
“A computer on every desk and in every home.”
More Inspiring Mission Statements
Some inspiring mission statements to learn from are found here.