For instance, if you are selling an office productivity tool, and are creating a blog post about “Getting More Work Done in Office”, you should be able to mention your software product within the post. Order to increase sales with a blog post, you don’t have to cover every single benefit of your product/service or create exclusive blog posts only about your product/service. A simple mention of what you’re selling can work wonders, as long as it doesn’t go out of context. Weave your product mentions into your blog posts skillfully. By helping your readers discover your product/service this way, you’re also saving their time that they may have spent searching for something similar.
Join over 50,000 marketers who get exclusive marketing tips that we only share with our subscribers. Enter Your Email Address SIGN-UP During your small business blogging journey, do not make the mistake of tooting your own horn. The last thing you want is your blog to come across as a mere sales tool with no value to offer. The idea is to recommend your product or service as the ideal solution in a subtle way, without pushing it. Mentioning a product in your blog post is not about selling, it’s about helping. It’s about adding a reference to your product because it adds value to the blog post. small business blogging example Get Exclusive Marketing Tips!
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If at any time, you create a blog post that directly relates to the product/service you’re selling, you should try and reference it. When somebody reads through your post or even scans through it, they are in a better position to convert because they are already engaged in some way. end of content CTA The end-of-content CTA should be detailed and give a Communication Directors Email Lists real reason for readers to take action. Make it large and meaningful so that it doesn’t go unnoticed. Even if you have comments switched on, you can still get a good response from this type of CTA. When you’re planning your blog content, it’s obvious to focus on relevancy. Creating blog posts that are relevant to your industry is important. In fact, it’s one of the most important factors when it comes to small business blogging success.
Why? Because they haven’t really read through your blog post and aren’t convinced enough to click. However, take the same call-to-action and place at the end of your blog post, and that’s a different story. End-of-content CTA comes after the end of each of your posts and is usually relevant to its topic. Without the right CTA, your small business blogging efforts may not lead to the kind of sales you want. And that can affect your overall digital marketing ROI. If you want to make the most out of your CTA, you need to place it in the right place. For instance, if you place your CTA right after your first paragraph, you may not have many people click through it even though it is at the top.
Where Convert All Those Visitors
Rather, it should act as a cushion between your sales page and your potential customer. Your blog posts educate and make your prospects comfortable enough to subscribe to your list or even buy from you. And then you lead them towards your offer with the help of a call to action or CTA. CTA There’s nothing subtle about the CTA. In fact, the more clear and strong it is, the better the chances of them acting on it. However, writing great blog content is one half of the equation. And the best way to do that is to take your readers by hand and have them click through to your offer. They’ve trusted you. So now you need to show them the direction and hopefully turn a profit. This certainly doesn’t mean that your blog post should start mimicking your sales page.
You’ll not only see results sooner, but will also experience higher sales numbers. Each new, value-oriented blog post you publish has something useful to offer to your readers, which helps you build trust with your readers, post by post. So in a way, you’re not only laying a foundation for getting more sales but also strengthening it slow and steady. This is why it makes more sense to target long-tail keywords that are easier to rank when compared to premium, high-traffic keywords. Choosing the longer variation of a keyword, even if it has little traffic, is a much smarter move. Because you’ll end up ranking for other variations of the same keyword and that in itself will help you drive consistent traffic in the long run. So if you haven’t created blog content around long-tail keywords yet, start doing so.