Closing deals on a professional device can be very challenging. To make your offer more attractive and competitive, consider whether your product has enough substantial user benefits. Furthermore, said benefits should be reflected in the interface, as it is the first (and oftentimes only) point of contact between humans and machines.

 

Even if your marketing and sales strategy is polished to perfection, usability problems can undermine the promises you make. Consider the fact that your clients trust their own judgments more than your pitch. Give them the opportunity to perceive and understand quality at a glance.

1. Eliminate Mandatory Training
Because of widespread smartphone usage, people come into the world of professional devices with high expectations. When you force them to go through training sessions or offer advice in annoying pop-ups, it’s safe to say you’ve lost their interest.

Think of it this way: training is Anguilla Email List an adoption barrier. It requires valuable resources (like time and money) and only yields results later on.

Many companies believe that getting rid of required training is a hardware or software issue, but that’s a misconception. Because the interface is the link between person and device, rethinking its structure and implementing a more intuitive user flow can do wonders.

No need to mess with the tech! UX design strategy can make tutorials and training sessions a thing of the past by simplifying complex processes. From a marketing perspective, increased learnability is an important selling point. Additionally, it will be easier for the product to break through on other markets.

2. Implement Error Prevention Functionalities
To err is human… and also incredibly costly. People often have to perform important tasks in high-pressure situations and environments. Whether it’s an assembly line or an operating room, the device they are using can make their job a lot harder if its interface is overly complicated.

When making a mistake can mean delayed production and loss of human life, it’s no wonder that prospects are willing to pay more for devices with error-proofing capabilities. Like increasing learnability, reducing error rates begins with the interface.

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Misplaced buttons or illogical flows could be leading users down the wrong path. It also forces them to exhaust valuable mental resources to solve their tasks. Your product should always work for the people, not the other way around.

3. Prevent User Frustration
Let me break it to you: your users’ grunts, sighs, eye-rolls, and rage quits are symptoms of deeper device problems. Rather than writing them off as a lack of proficiency, you should see them as the telltale signs of interface inadequacy.

What makes the people using your device so angry? There could be a number of reasons: working hard for trivial outcomes, being sabotaged by abstract concepts or processes which are difficult to understand, an overly complex interface with poorly placed elements, and even inconsistent user flows.

From a PR perspective, this bodes disastrous reviews for your product. The only way to eliminate user frustration is by developing a coherent UX design strategy. This allows you to scope out both granular details and the big picture to be more prepared for the next steps.

Angry users are not just bad publicity- they’re clients that you’re losing to the competition. Keeping them happy and productive is in everyone’s best interest, especially yours. Less frustration also takes the pressure off your customer support team.

4. Preserve Cognitive Resources
People respond to tasks by learning, processing, and remembering information. Each one of these mental operations uses cognitive resources like short-term memory, working memory, perceptual load, and cognitive load.

Why is it important that your device preserve cognitive resources? Let’s say that a doctor using a device on a patient has to concentrate on the said device more than on the other person — that’s poor bedside manner. Ideally, the device should be intuitive enough that it allows the user moments in which they can do their duty properly, beyond the scope of their tools.

On the other hand, if the device is , it will tire people out faster. Decision fatigue leads to poor decision-making, which could be life-threatening in scenarios like the one described above.

A smartly designed interface should unburden the user by working in their stead whenever possible. This supports user productivity and increases learnability, all amazing sales arguments.

There are many aspects that can sabotage a professional’s performance: slow response times from hardware, errors with knock-on effects, illogical processes, and abstract components. The interface can trap users like a maze if its user experience is poor.

User research can be illuminating in such circumstances. The UX design team goes on-site to watch users as they go through their daily tasks. They pay close attention to the moments when users struggle or have a hard time figuring out the next step.

Market-leading products promise to increase productivity and look the part as well.

Physical strain and fatigue due to device usage cast a shadow on users’ lives. Repetitive movements cause joint pains and screen glare deteriorates vision. It’s difficult for people not to harbor resentment for a device that is ruining their quality of life.

Such seemingly simple changes make it easier for people to perform better throughout the workday. Marketing a device with an interface designed to protect the well-being of the user is bound to pique the interest of buyers.

People love products that focus on their needs. Not only is high usability the path towards gaining a loyal customer base, but it also opens the door to product growth. Devices that are learnable can tap into foreign markets and attract a less skilled user base, saving clients money.

Most importantly, by increasing device usability, prospects can assess the quality of your device themselves. All it takes is one glance for them to understand the benefits: fewer mistakes, more satisfied employees, and higher productivity rates.

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