Here’s the truth. Starting a digital marketing agency is easy but running and turning it into a successful business is tough! So, how you can boost digital marketing agency’s growth in the
Getting significant results for clients could lead to new businesses. But it’s not a guarantee. Hence, driving your own digital growth is important.
Running a digital Yemen Email List marketing agency is no longer what it used to be. Now, we have voice search, mobile usage, and Artificial Intelligence (AI).
In fact, 76% of people think online marketing has been impacted more in the past two years than it did over the previous fifty, according to Adobe.
How to Promote a Digital Marketing Agency?
If you’re ready to adapt to these changes and drive massive growth for your agency, grow your brand, generate qualified leads, close more deals, and increase revenue, you can use these 16 tips from industry experts to grow and scale:
1. Focus on a Specific Market
Specialization is the key to growing your digital marketing agency in this competitive marketing environment. Don’t try to do everything or solve every need that your client presents.
Your digital marketing agency’s growth would be stunted because you’re spreading your tentacles so wide. If a prospective client lands on your website today, what will they know your agency for?
Are you a full-service or specialized agency?
Both models work. But it’s a lot harder to break even when you’re handling every aspect of digital marketing. Specialization could be the missing piece in your success puzzle. It can be about your services or your digital marketing niche which you are focusing on.
In a Moz’s survey, over 32% of respondents identified themselves as “full-service” agencies or “digital marketing” agencies.
On the flip side, the same survey shows that effective and successful agencies are always focused on one vertical.
They don’t like to service clients with half-baked strategies. If they’re known for one offering one service, you can bet they’re SO good at it.
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2. Increase Your Web Presence with Online Directories
One of the most overlooked strategies is to get onto as many online directories as you can. Without doing nothing more potential clients can find you from the online directories. It can be cost effective than ads.
There are a few routes to take. Of course, you want to be on the general, widespread directories like Google and Yelp to start.
Best to focus on industry-specific online directories like marketing agency directories.
For example, most of the visitors come to the Digital Agency Network, while they are searching the best digital agencies. So if you become one of these agencies, your chances will increase to be found online.
3. Use a lead magnet for your agency
Your agency needs a lead magnet such as an eBook, Cheat Sheet, Templates, White paper, tool, and so on, to initiate a prospect’s journey.
Since the vast majority of your site users will not convert to leads unless you give them a reason to — it’s important to create a lead magnet and use it well.
Use any valuable lead magnet to capture their business contact information and then start the nurturing process until they’re ready to commit to your agency.
WordStream uses a free PPC analysis tool as its lead magnet.
Is your digital marketing agency using a lead magnet the right way? King Kong, an Australian digital marketing agency uses an eBook to capture interest and follow up on potential clients. You can find more lead generation strategies for digital agencies on our blog.
4. Develop Case Studies from Your Successful Clients
Do you do this often?
Your successful clients are a goldmine for your digital marketing agency growth. It’s good to get excited about the results you generated for them, but don’t stop there.
Client case studies are one of the most useful resources on your agency website. As much as possible, create a dedicated page for showcase all these case studies and customer testimonials.
In a survey conducted by eMarketer, 62.6% of responded agreed that case studies are powerful tools for generating leads.
OneIMS, a digital marketing agency projects its client case studies on a dedicated page that’s optimized for new clients and businesses.
show your case studies
5. Become Your Own Client and Market your Marketing Agency
This growth strategy might seem counter-intuitive, but it’s powerful if you do it the right way. Clients know that the best way to measure your expertise is by your results. It’s not by your ‘promises.’
When you become your own client, it means you’re decisive and are ready to get results for ‘you.’ You’ll also be able to promote your business (just as you’d if another business hired you).
The truth be told, you can use the results you got (maybe a ranking boost in the organic search for your agency website) as a proof to win over new clients. Case closed.
Neil Patel, for example, helps businesses with content marketing. Interestingly, he uses content marketing to build his brand online.
6. Simplify Your Project Management Processes
When potential clients first come in contact with your agency, they want to know how simply your processes are.
If it’s complex and daunting, they’ll be disappointed because they’d assume you’ll not drive growth for their business.
Make sure your templates, reports, strategy, tools, and team are relatable. Clients already have a challenge with their business that’s why they come to you. Don’t complicate it.
7. Rank Your Target Keywords
This is important if your digital marketing agency is focusing on SEO. How do you convince businesses that your agency is able to improve their search rankings on Google?
It’s by showing where your agency ranks in the organic search results.
Even if you can’t rank for “digital marketing agency” because it’s competitive, try and rank a less-competitive term like “digital marketing company Chicago.”
By attending virtual events, your agency can gain many advantages. For example, you can help to improve your employee’s skills and at the same time significantly reduced agency expenses. Also, virtual events are much more affordable than location-based events. Virtual events can help you to expand your networking and save a lot of time.
We strongly recommend you have a look at Agency Growth Events. These events launched with a mission to help digital agencies meet new clients, find new partners, access innovative technologies and drive growth journeys. Their virtual events are hosted on an award-winning AI-powered platform, matchmaking the right people to have the right conversations. Interested? Age Season ONE kicks off in September with , on the 16th of September 2021. Buy your season pass now and explore the benefits of attending the online event!
9. Have a Flexible Pricing Model
As an agency, don’t set your pricing on a stone. Make it flexible. Being able to offer the right value for your services is what counts in the end.
If you don’t have a flexible pricing model, you’ll either charge lower or go over the top with your charges. Either way, you’ll be leaving a lot on the table. You can check our digital marketing agency pricing guide from here.
When you interact with new clients, get to know their needs, expectations, and budget (if any). Then present different pricing packages that will suit them. Let them make the choice.