Challenges pile up published april 27, 2022peter adams’s. Headshot peter adams senior reporter sean Germany Phone Number gallup via getty images dive brief: google parent alphabet. Saw revenue rise 23% year-on-year to $68.01 billion in the first quarter, according to an. Earnings statement. The results fell short of wall street’s expectations. A glaring weak point was youtube. The video-sharing platform grew revenue 14% yoy to $6.87 billion. Analysts had Germany Phone Number forecast growth of. Around 25%.Multiple factors, including the war in ukraine, rising inflation and bumpiness adjusting to. Changes in apple’s tracking features, have affected marketer spend. Youtube’s drop-off is severe enough. To indicate some.
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Video budgets to other platforms. Dive insight: youtube has been a prized segment for alphabet during. The Germany Phone Number pandemic as people spend more time watching videos online. The video platform grew revenue 25%. To $8.6 billion in the fourth quarter of 2021, a strong upward trajectory analysts expected would continue. That scenario clearly hasn’t played out, as the service surprisingly. Dragged down what was an otherwise healthy period for the Germany Phone Number technology giant. Google’s core search and. Other revenue breakout was up 24% yoy to $39.61 billion in q1. Retail has continued to buoy search as. Marketers try to wed their digital advertising and commerce initiatives.
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Also started migrating away from meta platforms’ facebook and instagram as privacy changes apple. Implemented last year impact campaign performance and measurement. Meta Germany Phone Number reports its earnings later. Today (april 27).Google previously seemed to weather apple’s adjustments, which are part of the iphone. Maker’s app equally important, tracking transparency (att) framework and have made keeping tabs on users for the. Purposes of advertising more difficult, relatively well. However, those challenges coupled with an overall. More volatile ad environment are standing up equally important, larger obstacles for digital media sites like youtube. On a call discussing the Germany Phone Number q1 results with analysts, alphabet chief financial officer ruth porat stated that att. Has led to ongoing headwinds that have primarily hit direct response advertising, though she noted.