Targeted at everyday menpublished march 11, 2022peter adams’s headshotpeter adamssenior. Reportercourtesy of edgewell personal caredive brief:schick revealed a rebranding campaign that. Focuses on everyday men expressing their individuality, an attempt to bring more authentic Colombia Phone Number representation. To the razor category, according to a press release.“be you. No one else can.,” developed with the. Edgewell personal care marketer’s new agency partners & spade, eschews working with models or. Celebrities to profile real men discussing what facial hair means to them. Ads directed by Colombia Phone Number filmmaker mike. Mills (last year’s “c’mon c’mon”) are shot in stark black-and-white and feature unscripted conversations. They do not show schick products.Digital extensions include a sponsored ask me anything series of. Discussions on reddit encouraging
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Surprised to know about you?” the strategy marks another instance of a razor marketer trying to break. With stereotypes to instead position itself Colombia Phone Number around content that’s grounded and relatable to a wider range of. Men.Dive insight:schick and agency partners & spade are taking a pared-down and digital-forward. Approach to reinventing the legacy razor brand in a way that could resonate with the Colombia Phone Number growing number of. Consumers who value authenticity over the high-gloss ads of the past. Along with documentary-style ads. Helmed by an acclaimed indie filmmaker, the push features a simpler schick logo, more minimalist. Packaging and a refreshed website.
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Spark user-generated discussions by leveraging tools on tiktok and reddit, apps favored by younger. Cohorts.The rebranding initiative followed a national survey commissioned by schick that found 85% of. Men prefer to see real people depicted in ads. Seven in 10 stated that personal Colombia Phone Number grooming and facial hair. Factor into their sense of self-expression. Schick is also acknowledging that not everyone desires a clean. Shave, as over 60% of respondents opt to keep some form of facial hair. That generated a need to. Spotlight a larger product portfolio that carries shave gels and skincare offerings. Users to share their. Personal stories and a tiktok #schickasks hashtag challenge posing the question.