As the year comes to an end, it’s time to plan your 2021 digital marketing strategies. AntiSocial Solutions is a forward-thinking company, so we’ve compiled a list of 2021’s best marketing trends to help you and your business succeed in the new year.

Artificial Intelligence

 

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In 2021, we can expect to see better customer targetting, advanced predictive analyses, and increases in personalized AI-driven content. Don’t be afraid of these innovations, AI saves you and your business time.

Shoppable Content
Nothing says the future like direct conversions! All 2021 marketing trends are pointing towards speed, efficiency, and immediacy– and online shopping is no different.

Shoppable content is any content that provides a direct purchasing opportunity to a customer. This could be an Instagram story that offers a swipe-up, or a product article that allows the consumer to buy directly from the post.

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Shoppable content merges content and commerce and allows for businesses to experience direct conversions. Implementing shoppable content into your strategy is a sure-fire way to increase sales, expand Malawi Email Lists customer knowledge, and innovate your company’s time management. Now, doesn’t that sound like the future?

Virtual and Augmented Reality
VR and AR have opened new doors for digital marketing innovation. Interactive content is a corner-stone of customer conversion, allowing users access to a playful world that grabs their attention and shows products in reality, not just as a website thumbnail.

Some brands have already implemented VR and AR into their strategies, allowing customers to try on clothing, view a piece of furniture as it would look in their home, or play with a cute, virtual puppy on their bed.

The key to this content is that it is interactive, personalized, and sharable. Virtual or augmented content markets itself, allowing brands to use storytelling, imagination, and thrill to engage customers.

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Personalized Marketing
As the digital sphere becomes more saturated, consumers are pickier with the content that they interact with. Personalized content, whether through email lists, contests, or experiences, is going to be even more important in 2021.

Here are a few examples of personalized campaigns from AntiSocial Solutions:

Ecommerce Marketing Checklist for Successful Data-Driven Businesses
Here’s a checklist to identify the most important features that your eCommerce marketing intelligence solution should include to ease your daily struggles with data, help increase sales and lower your customer acquisition.

Apart from visual strategy, it is important to personalize your reach and insight marketing, to ensure that your content is reaching your market. Data and AI programs are a great place to start as your insights can give you the who, where, and how of your customers. Personalized connection is the future, so let’s make sure we keep up with it.


Leave the Funnel in 2020
The marketing funnel has long been a driving force in agency life since time immemorial. But, in the current complex digital world, is it still the only option?

 

Ultimately, the buying process is no longer linear. Client engagement is as broad and diverse as the digital field, so innovating our ideas of what real conversion looks like will be crucial in the coming years.

Last Words
Working in the digital field binds us to constant innovation. As each year passes, it becomes increasingly important to stay up-to-date with new technologies, strategies, and branding styles.

Analytics from 2020 can remind us that more than ever, customers want to be seen as individuals. Personalized and engaging content brings true conversion and lasting loyalties. Creative marketing methods connect with diverse audiences and allow for broad-reaching campaigns. And conversion takes more creativity than outdated analogies were built for.

The best way to face the new year is to be prepared. Keep learning, keep innovating, and never stop pushing for efficiency. If you have questions about branding, digital marketing, or upcoming trends, feel free to contact us.

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