In the context of the study of Costa rica b2b list marketing, reference is traditionally made to what are called “4 p”. The 4 ps of marketing were first conceptualized by jerome mccarthy and later made famous by philip kotler. Considered the father of contemporary marketing. The 4 ps indicate the elements that make up the marketing mix. That is the set of decision- making levers on which companies can act with the aim of influencing the consumer’s choice. The marketing mix consists of: product : is the product or service that is sold, with all its characteristics. And tangible components, its functional elements and its strengths and weaknesses;price : refers to the pricing strategy. That applies to the product and that places it in different segments of the market: the mainstream range. The Costa rica b2b list premium range .
Indicates the Distribution Strategy Implemented and All
The places (virtual or physical) where the Costa rica b2b list consumer. Has the opportunity to purchase the product;promotion : includes all marketing actions useful for promoting. Your product to the target audience . The marketing mix is a set of factors that together define the success. Of the business. If you pay a lot of attention to just one of the marketing levers, getting the desired results. Will be very difficult. All p’s have equal importance. The 4 ps of marketing apply to every area of business, including. The food sector. They are still relevant even in the contemporary context in which digital has taken over. It is therefore essential to d Costa rica b2b list your restaurant.
Product and Price Price and Product in Marketing the Product
In the case of the restaurant, will Costa rica b2b list obviously. Refer to the gastronomic offer of the restaurant . The type of product offered is also important to determine in. Which market segment an activity is positione. High quality raw materials place a restaurant in the luxury range. Also allowing the adoption of a higher price range. The price refers, in fact, to the price strategy applied . We must in fact consider that the price also communicates something about the restaurant : it makes us understand that. That restaurant offers a quality offer and excellent service. But be careful: a high price range must always. Offer the customer what it actually promises, namely excellence. Place and promotion it can be easily underst. That the place Costa rica b2b list restaurant itself.