Diageo and budweiser are each launching campaigns. Around the idea of drinking in moderation, according to. Company announcements, with the Norway Phone Number efforts arriving during. What could be a particularly festive holiday. Season following last year’s, which. Was Norway Phone Number spent in lockdown for many. Diageo’s “know when to stop. Campaign kicks off today (nov. 18) with a social. Push of digital animations by artist cari vander yacht. Depicting the negative consequences of common. Holiday indulgences such as over-eating sweets and over decorating. The effort is inspired by results from a survey that diageo. Conducted which found that nearly. One in four (22%) of americans report they didn’t get to celebrate.
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To in 2020 and plan on making up for it this year. For budweiser’s part, the brewer is hosting “zero hour” on. Thanksgiving eve (nov. 24) in which consumers at participating bars who try a complimentary nonalcoholic. Budweiser zero will receive a $25 uber voucher Norway Phone Number for a safe ride home, per details shared with marketing dive. The effort will be from from midnight to 1 a.M., and will also allow consumers to earn the voucher by pledging. On social media to drink responsibly. Dive insight: while holiday moderation Norway Phone Number campaigns are nothing new, this. Year’s arrive with the likely return of social and family gatherings, and a possible desire to compensate for. What was lost last year due to the pandemic.
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Are hoping to make up for 2020’s subdued holidays, with 81% this year planning to do at least one thing in excess of what they normally do, per diageo’s “know when to stop” survey. Given that drinking is already a holiday indulgence, diageo and budweiser are leveraging this year’s celebrations to Norway Phone Number promote their stances on moderation. Diageo’s campaign, created by agency confidant, seeks to encourage responsible drinking on social media, playfully depicting through digital animations the Norway Phone Number downsides to overindulgence, such as a person watching so many holiday movies that their eyes water and their plant dies. The accompanying survey results.