Brands are like people; each has its own unique story. Whether these stories are creative or ordinary, exciting or boring, inspiring or meaningless, often depends on Namibia Email List how they are told. There are many ways to tell the story of your brand, but inviting your customers to have a brand experience with its story makes it stand out from the .

Think about how many people and how many brands you interacted with since this morning. You got a cup of coffee, quickly checked your social media accounts, glanced at items that were on display as you walked by shops and passed by cars waiting at the lights.

You liked your coffee, you deleted one of the apps on your phone, the black pair of shoes in the store drew your attention, and you were amazed by the convertible car. In just half an hour, those brands continued their stories and intersected with yours.

Brands, like people, have their own stories that define them.

What makes brands valuable is the connection that people feel toward their stories. Brand stories last throughout the lifetime of brands and brands that share the same values as their customers continue to write more success stories.

In today’s marketing strategies where emotional ties with customers are becoming more valuable, and where customer feedback can be taken instantaneously through social media, the course of a brand story can rapidly change. Therefore, in the era of digital marketing, brand story and brand experience have evolved into an inseparable whole.

Today, the brand story is not a story told in the distant past; it is broadcasted live as a single episode show. Presenting this show in a consistently engaging way for the current audience and all of the potential customers should be considered a priority for the brand marketing strategy. Otherwise, your loss of viewers can be irreversible.

What story to tell?
Mission and vision statements, which are written just for the sake of formality, don’t matter to your customers. Your customers should share your story, internalize it and voluntarily represent your brand everywhere. To make that happen, your audience should be able to experience your story. But how?

Your story should be realistic: No one expects you to write a saga. If a brand which has close ties to what people experience in real life shares their concerns and makes their customer happy, that proves that the brand is telling a genuine story. Unicorns or dragons can make your brand interesting, but an angry customer looking for your call center won’t be satisfied with the stardust in your story.
Your story should be unique: Your brand is, and so is your story. Although not strictly dependent on real life; the stories of brands that can transfer everyday events from a different perspective through a creative, fun or emotional framework are unique. What makes your brand one step ahead is to make your users a part of this original experience.
Your story should be continuous: Your brand may have been around for many years and may have many micro stories that make up the macro, but that doesn’t mean you can’t add more. Nintendo was once producing cards, Shell was a sea shells merchant, Peugeot was designing salt and pepper shakers… Stories grow and change with brands – and of course users – over time. Capturing change and keeping your story up to date is an important marketing goal.
Your story should be valuable: Dreams and realities must come together in your brand; your brand values ​​should be ones that can be embraced and defended by your customers. For example, if one of your values is being user-friendly, and while on your website, customers are overwhelmed by system errors, then the customer will begin to doubt your story. Similarly, a thermal power plant that claims to be eco-friendly most likely will not have many people who will embrace and defend their story.
Who’s the real hero?
The hero of your brand story is not the founder, company or product. The main hero is the user who experiences the story in their own way. The user experience is not only a digital interface but the combination of brand and customer behavior.

Anyone who comes in contact with your brand, whether or not a customer, should be able to find something about themselves in your story, adopt your values ​​and turn into brand ambassadors, not just customers. This is a transformation that money cannot buy and it becomes a success story in itself.

What you do, what you sell or what you tell, are as valuable as the users can benefit from them. This benefit can be either material or intangible: the brand that offers the most innovative designs, the brand that sells at the most affordable prices and the brand that carries out the best social aid campaigns can have its name written in golden letters.

There is not a single winner of the brand experience race for users, so you should focus on telling your brand story in the best way possible, not trying to be number 1.

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What kind of experience should be designed?
There is always a story between brands and customers. It is the choice of brands to be a spectator as their stories are written or to become a good storyteller.

The user experience will take place spontaneously, and the success of the brand in storytelling is to analyze these experiences thoroughly, to manage them, and to improve them as best they can. The user experience design does precisely that.

While marketing focuses on improving the marketability of products or services, experience design gives precedence to how better products and services can be used.

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