Your product that will sell it. Don’t list everything exactly and don’t be too obvious. Some products do not need a long description. Balance between saying too much or too little. Details of Uniqlo products and delivery and returnsSource: Uniqlo For example, if you sell black women’s t-shirts. you can’t describe much. Check out the screenshot above from Uniqlo – the pictures speak for themselves. Moreover, it contains basic information – material, care instructors, description and shipping information. The description is short as it should be for a T-shirt, highlights the most important features and is readable with bullet points
Keep your brand voice and style
When creating your product descriptions, make sure they don’t look fake. Descriptions should sound like your brand voice. The product content you create should follow your entire brand philosophy, design, and style. Use your own brand words. This way, customers will recognize you and “hear” you easily. Does your brand use humor or not? Is your brand casual or business oriented? Can you describe your product creatively or do you have to follow strict rules? Asos product description using brand voice and styleSource: Asos Asos is famous for describing its products in humorous and creative ways. It’s their style. As you can see from the example above, boots are “worth planning”.
Full Cropped Tank Product Description
ASOS Design Source: Asos Another great example from Asos – the fluffy crop top “it’s already caught your eye” and all you need to do is “just select your usual size”. Product Description Emporio Armani high heel sandalsSource: Armani Armani, on the other hand, emphasizes elegance, chic looks and high-quality materials. If you sell luxury products, this article could help you make your business luxury with WordPress. 5. Make your text more readable by creating lists or tabsNotice anything common in the examples so far? Yes, bullet points in product descriptions. Always use bullet points or lists when describing your product’s features. This makes the text more readable. Zionor-readable-product-details-using-bullet-lists Source: Amazon Another good idea that will make your