Content Marketing is a powerful strategy to attract traffic and generate commitment. And among all the possibilities, visual content is the most consumed by the audience. Statistics help to understand the impact of visual content: the brain processes images 60 thousand times Malta Phone Number List faster than any text. Because of this, choosing visual storytelling as a tool is increasingly important. Therefore, if a brand offers good storytelling in a visual format, there are many more possibilities that the recipient of this message will get involved.

Beyond Simply Telling a Story, This Strategy Aims to Unleash

this reason, in this post, we will address the following topics: What is visual storytelling? What are the benefits of this strategy? How can a company use visual storytelling? What is visual storytelling? Visual Storytelling is a strategy that aims to create narratives capable of involving the public using the most diverse visual media. The main differential of the format that we discuss in this post is that it is based on visual content.

The tone of voice of the company is a factor that directly influences how to build this narrative and what format to choose. For example, if we are talking about a company that uses an informal and fun approach, you can perfectly use a meme. The main value in the concept of storytelling is to create a story that generates identification in the target audience. Video is a very 

The Way the Story Is Told Is Always Designed to Show the

and the solution they seek. If the consumer was looking for something that could satisfy him in some way, in the storytelling he gets the answer that this is possible. Engagement is fast in a simple process. to create an emotional connection Storytelling has as part of its concept the creation of an emotional connection with the receiver. For this, history must always bring: campaigns that tell stories of ordinary people, as well as the consumer; In these stories, it is necessary to reach some goal; It is essential to connect the product in question with the added value it brings.

A campaign can show someone happy because they bought a new car, satisfied with buying a property or insurance. After all, a new drug brought the quality of life. All these moments involve emotions linked to conquests.


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