to explain the inbound sales methodology in detail. I want to stop for a moment to reflect on a key aspect of the entire. Inbound philosophy customers. Nowadays we must…

The most interesting data. I have extracted from sources such as Statista, Accenture, Gartner, Clutch, Pew Research. And other reference pages. In 2020, revenue from B2B digital commerce will almost…

Setting goals is a very basic step … but many times we continue to overlook it. Before starting a digital marketing campaign. The goals have to be very clear. It…

The has managed to reach a very broad audience in our country. In the age segment analyzed in the study (16 to 65 years), 92% of those surveyed were Internet…

In its early days, marketing automation was a “one-size-fits-all” strategy than sending. A  series of messages with a preset time interval. For Example, if A Visitor to Our Website Downloads…

the term B2B means “business to business”, that is, from business to business. Over time, it became so popular that it began to be used for any aspect of the…

In conclusion, with users: online, video on demand, social networks. However, and the result is that audiences are increasing. Additionally. Moreover, the growing number of devices fighting for our attention…

neuroscience to the field of marketing to try to figure out how the brain works and how consumers can turn to promote our brand, both in terms of promotional messages…

In conclusion, Google is one of the most complete advertising platforms that we have on the market right now.  However, but also one of the most complex. Moreover, Managing a…

What email marketing platforms do is help you with this automation process. An email marketing platform should handle various parts of your email marketing strategy. Such as engaging with the…

We are going to know 4 of the most important reasons why continuous training in online marketing is very important. Here the main motto is: upgrade or die.1) Because the…

As a reference, in 2017 this expense was 11,400 million dollars. So we are talking about an annual growth of 14%. Source Forrester, Marketing Automation Technology Forecast. 2017-23 (Forecasts on…

strategy, it’s always a good idea to take a look at what your competition is doing. Therefore, as a first step, I recommend that you study the websites of your…

what they used to be. Today, discounts and promotions occur throughout the year, especially in the eCommerce sector. Therefore, the sales no longer seem so special to us and it…

  In the second, all sensory elements. Results using eye-tracking and galvanic skin responses. And compared to three “control stores” from the same chain, in which no changes were made.…

To start, let’s recap a bit: as you are sure you know. In May 2018 the new data protection law at the. European level, the. This had several major repercussions…

Account-Based Marketing is based on a very simple principle: purchasing decisions in B2B markets are not made by isolated individuals but are the Italy Phone Number List result of teamwork…

For example, your goal might be to get 100 qualified sales leads per month. Channels: Trying to cover too many channels at once is a strategic mistake, especially for small…

Marketing analytics or marketing analysis is the practice of measuring. Managing and analyzing the results of marketing your business to optimize them. To do this, it uses information gathered. Through…

something like a digital whiteboard where you can view KPIs (key performance indicators) with graphs and numbers. If you still do not use them, you will likely waste a lot…

and thus be able to make decisions for each one. In short: distinguish which are important from those that are not. At Cyberclick we do this exercise every quarter and…

P2P is closely related to big data and other processing technologies. Today, we have more information than ever about consumers. If we manage to order it and make sense of…

To adequately present the virtues of a product or a brand, we have to know in-depth how it works and what needs it solves. In the same way, we also…

You probably think that there are thousands of blogs on the Internet. And one more, how is it going to differentiate itself from the rest? Keep in mind that each…

This data collected and published by 99 Firms shows that the current usefulness of live chat is not accidental, but is born of changes in consumer tastes and behaviors.And a…

You probably think that there are thousands of blogs on the Internet. And one more, how is it going to differentiate itself from the rest? Keep in mind that each…

Core Web Vitals (Main web metrics ) are a system of metrics through which you can know data about the user experience or UX . In simpler terms, it is…