They started a blog that shared ways business owners can grow their businesses and how the community should support small businesses. The tactic was successful because these blogs were not promotional in nature but… …sponsored a dear cause of how American Express supports small business owners and their dreams. This gave a unique competitive advantage to the brand as it now represented the very idea of doing business. American Express online blog American Express is probably one of the best examples to note when it comes to using blogging to stay ahead of the competition. While other competitors were busy talking about their new products. American Express saw a rise in small businesses across North America and decided to capitalize on that.

This doesn’t have to be a 100-page eBook. It can literally be a 2-3 page guide or checklist that re-emphasizes the major points of your blog and goes a little further. 4 Promote your content You will fall flat on your face if you produce great content that no one sees. If you start from the ground up, you’ll probably have to start with some types of online advertising. For example, social media posts should eventually lead people to your website, or blog. lead magnet opt-in form And your email list should eventually lead people back to your site to buy your stuff. You can do this by creating value at every stage of your content. Don’t just tell people to join your email list, include a related offer at the end of your valuable content.

Readers To Subscribe Email List

Instead, focus on what type of ideas or solutions your users want or need from a business like yours. Produce true SEO-friendly content that gives your readers value in every possible way. Enter Your Email Address SIGN-UP So in order to increase the chances of making your content SEO friendly, see to it that you… Keep Users in the Forefront If you want to Audit Directors Auditors Email Lists create SEO-friendly products, you need to think of users first. Your content strategy should be designed around the user, not the other way round. Users, along with context and content should make up your site’s core information architecture.So, next time, don’t start off by thinking about what you would want to cover in your blog post or eBook.

If you really want to see the importance of content marketing in action, it’s time to get started. Work on developing a content marketing strategy that has your target buyers at its core. Then, you can be on your way to creating valuable content that helps boost conversions and improve customer retention. Learn more about how partnering with a content marketing agency like LYFE Marketing can help you drive more traffic and conversions. Without great content, all you have is ideas. And ideas, no matter how great, don’t convert on their own! Conclusion With all the benefits of content marketing, it’s easy to see why is content marketing important for businesses of all sizes. Not only does content marketing help you boost visibility, but it can also help you build stronger relationships with your leads and customers.

Ones For Your Brand

In fact, many people don’t. We could go on and on about how the biggest celebrities don’t even write their own books. But what it does mean is that you should set the stage for your content. Just give high-level direction. At a minimum, you need to demonstrate your expertise through your content in order to create value. Then and only then, will your content be considered “quality content”? Every piece of quality content should move people closer to doing business with you. You’ll probably get more value talking directly to the owner than you would talking to someone who just started last week. If you can, get as involved in your content strategy as possible. This doesn’t mean you have to produce all of your content.

You don’t. What you need is quality content. Over 2.5 million pieces of content are being published every day. Trust us, the world is not hurting for more content. What they want is quality content. Quality content offers a unique perspective and undeniable value. Don’t let this stress you out, all of the quality is right there in your brain. That’s right, as the business owner, you’re the subject matter expert already. It’s like going to BMW and talking directly to the person who designed. Write out all the pain points your customers have that might lead to them buying your products or services. Your customers’ problems should be the focus of the content you will create. After-all, they are the ones you’re trying to help. 2 Develop Quality Content Everyone thinks they have to create a million pieces of content to be successful at content marketing.

Leave a Reply

Your email address will not be published.