Conclusion To dominate with B2B Facebook marketing, it all comes down to pairing the right audience up with the right advertisement. You now know how B2B advertising on Facebook works. But, maybe you lack experience with advertising on social media and need a helping hand. If so then feel free to contact us. We’re all about helping small business owners as you succeed! That you can use ads targeting custom audiences. For example, you can specifically target people who don’t open your emails/inactive leads. Or, you could target cold leads with ads that they can’t possibly ignore. The possibilities are endless!

Here are three real ways how blogging consistently can help you generate more sales: Keep Readers Loyal Since people have a fleeting attention span, you can’t expect to be inconsistent. If you vanish from your blog for a long time, your readers will move on, which can have an impact on your sales. Long absence can lead to losing readers and their loyalty. small business blogging impact This doesn’t mean you are allowed to publish bad content just for the sake of hitting high numbers. Decide what level of consistency you are comfortable with and stick to it. Live up to your readers’ expectations, get them to trust you, and you’ll end up selling more of your products.

Loyal Readers Loyal Customers

With regular updates, you’ll not only have regular readers who spend more time on your site but also have your pages crawled by Google more consistently. Grow Your Authority There’s a reason why people buy products recommended by an PR Directors Email Lists authority. Building an authority takes time and effort, which people respect. You can’t buy authority off the shelf which makes it rare. Publishing great content consistently makes you the go-to-authority in your niche, which may result in more sales in the long run. Make Google Happy Search engine traffic is critical for any business blog. When you’re consistently publishing fresh content, Google favors you over other sites that aren’t so fresh on the content front.

This is why one of the biggest advantages of small business blogging is that it can help you generate targeted search engine traffic that can be converted into sales. But in order to increase your chances of improving your position in Google’s search engine result pages, you need to focus on long-tail keywords that are more descriptive and high-intent. By naturally integrating long tail keywords you can consistently drive relevant, organic traffic to your site day in day out. Even though these 3 or 4-word keyword phrases don’t have much traffic on their own, they can help you generate big traffic collectively. Awareness for your products, which means more sales. Google loves blogs because they are constantly updated and offer consistent value to readers.

They Don’t If It’s Poorly Targeted

However, if you go for the long-tail keywords (e.g., increase sales with email marketing), you may be able to rank quickly and easily. Of course, this doesn’t mean you can create poor quality content and avoid link building. The typical SEO rules apply even to long-tail keywords. But the upside is that the results are much faster and positive. If you look at the studies, you’ll find that it’s estimated that long-tail keyword phrases are responsible for a whopping 70% of search volume traffic which is huge! long tail SEO Head keywords (e.g., increase sales) may look appealing because they are frequently searched, so ranking for them can send you big traffic. But the problem is, these keywords are way too competitive, slimming down your chances of making it to the first page of Google.

They can lead to more sales. buyer intent keywords Most of the top guns in any industry. Will want to focus on the top keywords that bring in lots of traffic. They just can’t afford to invest their time and resources. Into optimizing for long-tail keywords that have a smaller search volume. Now, the reason these brands are able to avoid long tail and go for. The harder-to-rank keywords is because they have the needed budget. Small businesses like yourself that are operating on a tight budget cannot take the same risk. Most of the big brands avoid optimizing for long-tail keywords. Which leaves an open ground for small businesses that want to generate targeted, high-converting traffic. Since many of these long-tail keywords are buyer-intent keywords.

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