The term “accountability” does not have a translation coined in Spanish, but we could say that the concept refers to the personal responsibility of each individual regarding the actions undertaken and the results achieved. An accountable worker is one who actively positions himself in front of problems rather than shirking his responsibility.We talk about accountability at the level of each individual worker, but we can also consider it at the level of the entire company. We can talk about three different factors that are a fundamental part Czech Republic Email List of accountability:Accountability : This is perhaps the most significant factor in accountability. We accept responsibility for the assigned tasks and the objectives to be achieved, whether they go well or if there are failures. For a company to be able to put accountability into practice, it is essential to understand that we are all human and can make mistakes; the important thing is to work to fix them when they occur. In the same way, you also need to foster a culture of recognition of accomplishments and have them attributed to the right .: in a company with accountability, employees are not simple taxpayers waiting to receive orders. Rather, they take responsibility for their work and commit to their role, looking for ways to achieve their goals and suggesting and implementing changes and improvements whenever necessary.Commitment : a worker with accountability takes charge of the duties of his position and the tasks assigned to him, and undertakes to fulfill them. In order to make this commitment a reality, you must not accept obligations that go beyond your current capabilities or your available time and energy. You should also be able to request additional training or homework assistance when necessary.
Accountability and metrics in marketingIn the marketing world, it is said that ” what is not measured cannot be managed “. If accountability involves making us responsible for the results achieved, it is logical to think that these results must be measured continuously in order to have objective criteria on what is happening.But to implement a culture based on accountability, we must not only measure “classic” metrics such as market share, brand recognition or ROI , but also others such as: The most “abstract” assets of the company, such as branding, quality of service, customer focus or reputation. Attributing a short-term ROI to this asset class can be tricky; Therefore, the key is to consider marketing as an investment and not just an expense.The work done . Marketers have to dare to experiment and try new things, even if the results are not always as expected. Accountability involves recognizing when a good job has been done and time and effort has been invested, even if this is not reflected in standard metrics .The happiness in the company . Job satisfaction is not only linked to the well-being of each team member, but also to productivity and permanence in the company, so measuring and promoting it is essential to create a good corporate culture.5 good accountability practices for companiesYou may be wondering how to put the concept of accountability into practice in order to take advantage of its benefits in your company. These good practices will help you embark on the path of responsibility: Implement adequate measurement systems . For people to be able to take responsibility for their work, it is necessary that we can look at both the actions carried out and the results achieved. Thus, we can identify both the good work and the areas to improve, and implement the appropriate measures in each situation.Recognize the merits .
When our good work is recognized, we have an extra motivation to give the best of ourselves. That is why recognizing and pointing out what is going well is as important or more than detecting faults. Responsibility is for both the bad and the good.Don’t blame external factors . Creating a company with accountability involves creating a culture in which errors and failures can be assumed as their own, starting with management. We must not fall into the temptation to find guilty or make excuses, but openly admit that we have made a mistake and put a solution to it. Creating a company with accountability is not about pointing out the flaws or blaming, but about identifying what is not working to improve it.Look for quick and effective solutions . In an accountable company, there is no use trying to hide gaffes or letting time pass for them to fall into oblivion. Once an error has been identified and recognized, we must proactively get to work to resolve it as soon as possible. Thus, we are creating an environment of continuous improvement that has a positive impact on the company’s results.Measure , iterate, and start over . Accountability is based on facts, that is, on continuously measuring what is happening both at the level of actions and results. This allows us to see what are the strengths and areas for improvement, change what is not working and continue to improve continuously.